its been dark days for lacroix, nailbiting high-end retailers  have had sales all around & some are recieving phone calls from creditors more than they do their own boyfriends. so whats a fashion label to do in this time of economical credit crunch? well..cut the prices. italian fashion house dolce & gabbana have announced plans to cut prices to accomodate the spending of the label to keep its employees & to keep their valued clientele as well. the brand says, “There are too many clothes, too many seasons, too much advertising — too much of everything that is tacked onto the final price. We want to go back to how things were 20 years ago … This is the only way to save the market and our companies”. quite commendable for the label in this day in age- most brands would cut staff or turn their noses up to the idea of a sale. WWD listed some of the brands price cuts including: A pair of five-pocket jeans for spring will sell for $450 (for spring 2009 they cost $695); a dress will cost $1,469, down from $2,295; a leather bomber jacket will be priced at $1,499, compared with $2,296, and an iconic stretch silk tulle corset dress will go to $3,589 from last year’s $5,200. the price cuts are being implemented by D&G through cut backs from suppliers & rationalizing the amount spent on materials for the coming collections. reportedly, the amount of fabric purchases will be cut from the hundreds to the dozens & everything from button costs & alternative stitching techniques are being looked into. sounds like a wise choice for dolce & gabbana- in this economy you can never be too safe. [SOURCE]