first, it was the collaboration with louis vuitton for his sneaker collection- there was also talk of the pastelle collection. now, there is talk of a gap collaboration with fashion beast & rapper, kanye west. it had been kept very hush, hush- the fact that kanye was interning at the american retailer for a couple of months. he reportedly worked late into the night & many had speculated about his involvement. as announced today, it seems as though kanye is looking into releasing a collection with the company. the gap has been having a number of issues with sales since the arrival of brands like H&M as well as top shop. fast fashion retailers like forever 21 & even uniqlo have taken many, if not all, of past gap consumers. kanye might be the brand boost the company needs to get back into the fashion game like they used to be. reports have stated that west has been interning at the manhattan headquarters alongside gap creative director, patrick robinson.

i think if anyone is fit to host a fashion takeover, though i may not easily admit it- its kanye. with his interning & dedication to many of the fashion houses, i’d think he’d have the most fashion credibility. i’ve also reported that amber rose, kanye’s girlfriend recently signed with ford models. with all this talk of kanye’s involvement in fashion design & design collaboration- the combination of amber in the modeling in addition to him could be deadly. whats incredibly successful about kanye & his appeal is that he understands how to real a luxury audience in while still maintaining his street credibility. i dont want to seem like a hypocrit & i think i had mentioned that when kanye went up to vivienne westwood, dame straight said- “i dont know you”. not hot. i think that if anyone has the potential for a fashion take over its kanye. so many people try & pit west against justin timberlake & contest who has more fashion credibility. justin is no contest. believe that every muthafuckah in the hood will cop kanye’s shit at vuitton & the gap come hell or high water. im not so sure that justin has any fashion credibility in the hood. its one thing if i hate how kanye’s attitude toward his fame is, but i’d be stupid to count him out as an influential fashion icon for those in the hip hop community. real shit though, look at amber rose. stunning. no doubt, the two have the “it” factor. together & singularlly, these two could take the fashion world by storm. i can already imagine what the commercials would look like for his gap collection, or the campaign images. completely ill, totally exciting.  [SOURCE]