nicki minaj for v: the discovery issue
by Jeremy Danté
shot by inez + vinoodh, nicki minaj lands the cover of V magazine’s discovery issue in what appears to be a commercial crossover. as a rapper & singer, minaj has earned her spot in hip-hop & has even been praised by industry icons jay-z, lil wayne & kanye west. after murdering the rap mixtape scene with her mixtapes ‘sucka free’, ‘playtime is over’ & the acclaimed ’beam me up scotty’; minaj quickly gained notoriety & a throng of hardcore followers in the process. after releasing her first studio album, ‘pink friday’, the album was certified platinum after only five weeks on the shelf. in addition, the release of her limited edition pink friday lipstick, an exclusive with MAC cosmetics intended to help promote her album while raising money for breast cancer; nicki has made an indelibly large mark on hip-hop & has her sights set on launching a full force massive attack as music’s next big act. through lyrical slay & image dominance, nicki is one of the biggest talents that hip-hop has ever seen in history. this cover is a defining moment for nicki. as the cover reads, this is the birth of a star.