rick genest for mugler, fall
by Jeremy Danté
as a rising star for his involvement with mugler & fittingly alongside gaga for her ‘born this way’ campaign, rick genest appears for the fall campaign for mugler menswear. shot in black & white, relatively similar to the collections hype previews before the first collection debuted, i feel as though the campaign images make the collection that much more chic. im very about contrast- whether it be black against white, pink against yellow, light against dark or with something more subdued against something extreme. i love the simplicity that is felt in being contrasted to rick’s over the top tatted body. while in the past years we’ve seen male models tap into the tattoo subculture, no model has ever been this vividly tatted & working in fashion. not represented by an agency & seemingly below industry height requirements, genest is setting the stage for a new world of models to open up. shot by mariano vivanco & styled by mugler creative direction, nicola formichetti, rick is the official face of the brand for as far as we can see. while i do admire the groundbreaking move to cast genest- doesn’t he prove to be a distraction to the clothes rather than a compliment? models are a large factor of fashion as they either compliment or take away from the effect of design. one things for sure, when you see genest, the last thing you’re looking at are the clothes. while pop phenom gaga proves to be the distraction of choice for womenswear- is there a greater message at what we’re being distracted by or is there an underlying simplicity that is simply itching to be redefined? all that aside, this definitely gets us thinking.