spring collections, tokyo: araisara

by Jeremy Danté

modernized & sleek, the SS12 araisara collection presented for japan fashion week was one of refined design. easily, i could see this collection fitting into the american market & even internationally in european regions like milan & paris. a strict palette with slight cameos of bold color were seen as the collection provided a commercialized sense of style for japanese consumers. i loved that the runway show was dark & seemingly drenched in laquer- it elevated the level of modernization that was reflected upon through design with the clothes. architecturally strong lines ruled the collection & progressive construction headlined. i loved the footwear in the collection & the way that color was lightly used. use of sheer textiles was noticeable & though nothing spectacular at first glance; this collection lives through details. strong collection, beautiful vision & progressive design.

imagesource | wwd

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