JASON WU MAKES HIS CAMPAIGN DEBUT
by Jeremy Danté
debuting his first campaign- ever; jason wu reiterates the same sophistication felt in his womenswear designs into this spring advertisments. a stunning first in every sense of the meaning, the campaign was shot by willy vanderperre with styling by joe mckenna. starring julia frauche of next models ny, the campaign is a vivid depiction of the collection & boasts a few key looks from the ultra-feminine collection. inspired by street artist, KAWS, wu actually collaborated with the graffiti artist to develop the floral print seen in the first image. though rather similar to other work by vanderperre, the collection is beautifully shot as the right amount of ease & minimalism is represented significantly, in each image.
the overall image that wu has communicated to the masses through his highly publicized design nuances has been extremely sophisticated in my mind. now a bonafide fashion all-star, to think; wu was relatively unknown when suddenly his name was splashed across every major newspaper for his dress design worn by first lady, michelle obama. after that dress appeared, his collection strolled the runway & i was unimpressed. over the course of the several last seasons, wu has managed to create a branding presence & design signature that is both modern & mature while not isolating the middle aged or the girlies in their lower to mid-twenties. i like that wu is just now beginning to enter the campaign arena, he has taken a significant amount of time to really focus on who he is as a designer, which is greatly respect. serving the sense of glamour that i look for in high fashion, wu proves that he is now entering the next level. with the success of his target line collaboration being visible on the barren racks at the thousands of retail locations nationwide, im very excited to see what wu will cook up for the fall show season in new york. amidst the hundreds of dulled american fashion designers, wu preserves his freshness quite well.
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