Tag: ad campaign

01 03 2011

tamara mellon for jimmy choo, the fragrance

cheif creative officer & co-founder of jimmy choo is making an addition to her job description, appearing as the face of the lifestyle brands debut fragrance. shot by inez + vinoodh, the image really captures the brand in their transition & journey to becoming a lifestyle brand, instead of being referred to as a shoe & accessories company. while the focus here is more about body & less about face, i agree with the decesion to go with this shot. i feel the sense of “scent as an accessory” with this image. while most creative officers remain behind the scenes, i remember seeing tamara for the first time on oprah, discussing the establishment of the jimmy choo company. being that i had not taken an avid interest in modeling & fashion, especially at the length i have now, i was taken aback by how beautiful she is. i feel like tamara is an accurate embodiment of the actual label & a better choice couldn’t have been cast. after 15 years of domination in the high end shoe game, the jimmy choo label will release it’s frist fragrance as a saks fifth avenue exclusive on january 15th. mellon herself discussed the fragrance project with WWD stating that fragrance is an “important accessory for women”. an inked deal with inter parfums will be the result of two more fragrances slated to be released over the course of the next three years. described as romantic & poetic, im sure this will make a wonderful edition to the fully stocked fragrance counters at saks & it’s never too early to start thinking of mother’s day gift ideas. a great expansion plan for the new year & beautifully dont visually.  [SOURCE]

01 02 2011

abbey lee kershaw + joost van der hulst for tom ford eyewear, spring

represented by next models ny, abbey lee kershaw stars in the SS11 tom ford eyewear campaign shot by ford himself. seen in platinum blonde looking lavishly chic, kershaw stuns us as a fashion audience this season. abbey enters at the top of the new year, further allowing her performance versatility to show in it’s finest form going from copper blonde to platinum. i think it’s important for models to shape shift after time, though anatomic signatures can help you in the industry it’s important not to come off as a one note, something kershaw is everything but. abbey stars alongside new male model, joost vander hulst of VNY model management. a beautiful set of images & im sure many of you will agree with me when i say that luxury by tom ford stands in a class all it’s own. a first of many stunning elements of the 2011 tom ford takeover. 

imagesource | tfs

12 31 2010

raquel, freja + kristen for louis vuitton, spring

represented by DNA models, raquel zimmermann appears alongside freja beha erichsen of IMG & model icon, kristen mcmenamy for the spring 2011 louis vuitton campaign. accurately capturing the essence of the collection, the oriental themed collection is perfectly matched to a chinese inspired campaign concept. shot by steven meisel, the images are a true association with the spring collection. though i didnt favor too much the collection, i admire the consistency in translation from runway to advertising. a great cast of female talent & im hoping to see more images from this campaign. meisel always delivers.

imagesource | tfs

12 24 2010

anja, liya, noah + jon for lacoste, spring

shot by mert + marcus, anja rubik, liyah kebede, jon kortajarena & noah mills appear for the spring lacoste campaign. mixing brand signatures with stereotypical formal wear, the campaign takes an unexpected direction for the spring. while i recognize the cleanliness that has become the french sportswear labels modern signature, i question the style factor of the layered formal wear with the L1212 polo. a stunning cast no less, i am also surprised at how simple the campaign is, especially with the involvement of mert + marcus, who have captured glamour for many brands. that said, i respect the decision to stay in line with what the brand is more closely associated with. hoping to see more images from the campaign as we enter 2011.

imagesource | tfs

12 22 2010

karolina kurkova for max mara, spring

represented by IMG models, karolina kurkova appears for the spring max mara campaign.shot by none other than mario sorrenti, the campaign images are pure & showcase a sophisticated simplicity that have been an established association with the label for the past few seasons. im very impressed with how sleek the images have turned out & am beyond inspired by how clean the collection photographs. from the shades to the coats, the contrasts of colors- the campaign direction is well focused & sharply executed. hair & make-up was done by luigi morenu & aaron de mey. a beautiful campaign of stunning style.

imagesource | tfs

12 14 2010

marloes horst for calvin klein swim, spring

represented by next models ny, marloes horst appears for the SS11 calvin klein swim campaign. kept minimal & closely relative of the ready-to-wear calvin klein collections, i love the campaign images. the use of natural light & the bronzed skin of marloes compliment the black & white bathing suits very well. shot by sebastian kim, i applaude horst for her photographic performance. as a rising force in fashion, the campaign showcases another dimension to marloes as a model. after an inspiring year in fashion, marloes has respectedly conquered the world of high end editorial & has appeared for quite a few campaigns within the last year. seen for international campaigns with H&M, princess tam tam, anterprima & lanca- im betting that marloes will conquer many more north american campaigns in the coming new year. a strong start to 2011.

imagesource | tfs
11 18 2010

georgia may jagger for chanel, resort

represented by TESS models london, georgia may jagger appears for the resort collection campaign for the house of chanel. shot by karl lagerfeld, no chanel campaign in the last two years would be complete without a baptiste giabiconi cameo; hence we see him lurking in the backdrop. reintroducing classic chanel style staples with modern twists.  i feel for the campaign images as i feel for the actual collection; i wanna like it, but expected much more creatively & stylistically. i do applaud the casting of georgia, as she is definitely a hot commodity in fashion at the moment. but i guess i was looking for something that would reach further beyond a white border & a rolls royce with baptiste at the driver seat. i expect that this pre-season of sorts is a much more new concept for fashion houses & their collections, but as much as i respect the creative force of karl lagerfeld, im constantly putting the break in new creative ground into question. here, i feel something better could have been created.   

imagesource | tfs
11 10 2010

ginta lapina for yves saint laurent cosmetics

represented by women model management, ginta lapina appears for the FW10 yves saint laurent cosmetics campaign. shot by terry richardson, the campaign dives into the depths of dark glamour showcasing the brands rogue pur couture lipstick in a bold red lip; cosmetically the kiss of red is well balanced with a deeply shadowed eye. creatively, i love the addition of the lipstick frame around the image. you might recognize ginta from the fall miu miu & sportmax campaigns more recently. hailing from latvia, ginta ranks no. 34 within the top 50 female models of fashion. in addition to this campaign, lapina has also appeared editorially for high end publications & landed campaigns with uniqlo & derek lam at the front end of this past year. great to see her star shining brightly. through sophistication, the ad taps into the greater design legacy of masculine femininity, which is historically credited to the YSL brand. terry richardson also showcases versatility outside of his routing high impact flash & contrast. a great combination of beauty, creativity & marketing; a presentation of fresh perspective for the fall.

imagesource | tfs
11 09 2010

anja rubik for fendi, fall

represented by next models ny, anja rubik appears for the FW10 fendi campaign. shot by karl lagerfeld, the campaign draws  focus through a vibrant interior color blocked set, which was created by stefan beckman. the eclectic use of color compliments the collections deep & rich, luxurious tones extremely well. accessories for the collection are highlighted throughout the campaign, more specifically with the collections bags- which are a staple of the labels profitability. the advertising images also feature another lagerfeld muse in the form of baptiste giabiconi, but little to no distraction is placed upon anja’s main stage performance. make-up for the campaign was done by peter phillips, showcasing is subtlety & sophistication. fashion editing for the campaign was facilitated by charlotte stockdale, whom provided styling assistance for fendi’s SS09 campaign as well as the label’s FW09 runway show. striking images with excellent use of contrasting colors, this is one of my favorite campaigns. through minimal distraction, the clothes take on a greater form of life. classic, simple- flawless.

imagesource | tfs
10 31 2010

chanel iman for rosa chá, spring



represented by IMG models, chanel iman appears for the spring campaign for rosa chá. shot by gui-paganini, chanel showcases swimwear, flowing floral gowns, high wasted pants & oversized multi-colored striped bangles. the rosa chá collection is more popularly known as  a swimwear lable but has introduced more seasonal fashion as of late. designed to personify brazilian fashion with a high end edge; the collections often contain bold colors, eye catching design & tropical design concepts. created in 1991, the rosa chá label is designed by alexandre herchcovitch. the chá label has a studio in são paulo, brazil & also produces intimates, menswear & children’s collections. launched in 1990 by amir slama & his wife, the label has been awarded brazil’s designer of the year & has supermodel clients heidi klum & naomi campbell.

imagesource | tfs