Tag: fall campaign

08 10 2010

ann + kirby kenny for proenza schouler, fall


represented by DNA models, ann & kirby kenny are twin american female models. they appear alongside one another for the first proenza schouler campaign. i love the dark edge the campaign gives off; its a fresh energy, a modern take on fashion design. i feel like the proenza schouler label has evolved immensely since their design introduction in 2002. lazaro hernandez & jack mccollough display amazing creative chemistry, as demonstrated in this seasons campaign. their vision, collectively, from marketing to design concepts is completely inspiring. they remain a favorite of mine in american fashion design.

imagesource | tfs

07 30 2010

raquel zimmermann + nikola jovanovic for gucci, fall


reresented by DNA models, raquel zimmermann follows up the pre-fall campaign images shot with joan smalls with these FW10 campaign images alongside nikola jovanovic of ford, shot by mert + marcus, the campaign focuses on the rich brown tones most commonly associated with the fall fashion season, as well as the gucci heritage. we see a reappearance of those geometric chairs in gold this season & of course ryan kennedy & natasha poly are swapped for raquel & nikola. over all, mert + marcus are well aware of how to make the gucci branding image shine a little brighter- the images capture movement & the collection with an elevated sense of style & chic. the full scope of the collection is displayed very well for this season.

imagesource | tfs

07 27 2010

the fall united colors of benetton campaign


what yo’ name iz? corey baptiste, charlie france,
francisco lachowski,  luis borges, abiah hostvedt, willy cartier,
kirby kenny, chrishell stubbs, sharon kavjian,
ann kenny, hind sahli

an extended look at the FW10 campaign is provided through this set, which was shot by josh olins. staying in line with their signature white studio backdrop & high contrast styling, the campaign is noticeably more lifeless this season. at first glance, i dubbed the campaign as lifeless & colorless- after seeing the first shot. i completely admire the bennetton brand for always breaking barriers & basically creating a prototype for what commercially marketed apparel companies should be doing. much of what bennetton does is very relative to both H&M & the gap. being that the brand has been in existence since 1965, its clear that they have become a leader for other competing companies. we see a few faces we know in the form of abiah hostevedt, francisco lachowski, corey baptiste & chrishell stubbs. maybe it’s because im used to the contrast being turned waaay up with their campaigns, but even with the additions of color- models & clothes alike, the campaign still lacks intrigue.

imagesource | tfs

07 08 2010

constance jablonski for hermès, fall

going from a fairy tale campaign to a darker villanesque fall advertising direction, the FW10 hermès campaign was shot by paolo roversi & showcases constance jablonski alongside jona mason. capitalizing on the collections leather pieces; i am extremely responsive to darker direction- so im in love with this. i admire that the campaign projects a masculine direction, in comparison to last season. represented by marilyn management, constance ranks as the no. 10 female model in the fashion industry. the male model in the campaign, jonas mason, represented by ford.

imagesource | tfs

06 28 2010

viktoriya sasonkina for galliano by john galliano, fall

represented by women model management, viktoriya sasonkina was shot for the FW10 john galliano campaign. shot by julien d’ys, the campaign is basically a continuation of what we’ve seen since last season. its that whole over the top aesthetic drama that galliano has become known for in fashion. the image is royal in many forms & i really love that it completely captures the spirit of galliano. though i would have liked to see something a little less similar than what was shot last season- i can do nothing but respect someone with a clear branding entity & marketing vision. the red hair & framework are amazingly stunning.

imagesource | tfs
06 15 2010

video: the dsquared fall campaign

10 05 2009

bex fleetwood for alexander mcqueen, mcq fall

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bex is represented by elite model management.
photographic campaign credit to chad pitman.
amazing images, completely mcqueen.

imagesource | models.com

09 30 2009

the fall alexander mcqueen ad campaign

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the fall ad campaign for alexander mcqueen’s FW09 collection was shot by david burton.
the collection drew inspiration from the 1963 alfred hitchcock film, ‘the birds’.
the usage of houndstooth transformation sends me over the edge.
models featured in the ads are tara gill & stella maxwell.
alexander mcqueen is a visual genius.

imagesource | fashionologie

08 10 2009

anna jagodzinska for tom ford

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making another additon to her chalk filled ad campaign resume, anna is represented by next models ny. opting to showcase the female model for his womens eyewear the same way he did jon kortarjarena, jagodzinksa appears nude in this ad.  i think its a dope way to focus on the advertised product. as mentioned earlier today, jagodzinska appears in this seasons ad campaigns for  bottega veneta, calvin klein beauty, oscar de la renta, david yurman & also landed fragrance campaigns for prada, as well as stell mccartney.  images shot by tom ford.

imagesource | TFS