kanye west did it for louis & now mark ronson, dj & producer made famous for introducing talent like lily allen & amy winehouse, is doing the same for gucci. im not trying to start no beef but does this seem like a lame attempt at trying to draw people in for gucci as kanye did for LV? gucci, under the creative direction of frida giannini, will be hosting a pop-up location idea. im not sure how i feel about the concept, though time will tell. here’s what it is: basically gucci locations will pop up in different locations- each will ‘pop-up’ for three weeks at a time per location & after the three week time period the location will pop up somewhere else. i think its an ambitious move, but still- i think gucci is taking one to many que’s from the music business. how the fuck are you gonna go on tour as a high end retailer? thats basically what this is. this tour will kick off october 23rd in soho on crosby street; soon after the tour will pop up in london, berlin, paris, hong kong & tokyo. going off of an icon theme, limited edition sneakers will be sold at each of the locations in addition to the special edition ronson kick. the icon footwear pieces are said to range from $500-$1,400. as for the ronson design edition, those pieces will range anywhere from $500-$600. wasnt that around the price range of the kanye LV kicks? reportedly, each location will reveal another edition sneaker designed by ronson. so basically, its like a tour- but every stop you have another guest artist. insane!
as i said, this is quite ambitous of gucci, but we’ll see how well they do. i know they kickin ass with profits though because giannini has been commercializing the fuck out of gucci. which, by the way, i do not appreciate. my concern is the merchandising & overall presentation of these pop-up locations. when i hear the word ‘pop-up location’ i think of lemonade stands on the corner of a suburb- lets hope thats not the vision behind this project. prior to giannini taking the helm at gucci she had been dubbed a ‘master merchandiser’, im thinking this is where her skills will come into play. looking to target a wide variety of diverse clientele- sneakerheads, gucci brand followers, fashion enthusiasts & music lovers alike, i just dont see how well or credible mark ronson is for this project. were there no other celebrities left? is this serving as proper competition for what vuitton did with kanye? with the news already in the blogosphere circulating at the speed of light, sources spoke: “we are harnessing the power of the internet, especially blogs and social networks and using flyposting we studied innovative, highly targeted tools based on the customers that we expect to attract.” well there you go, i guess i did my job. i wish gucci would harness me- make sure that shit is done in embossed GG logos with gold hardware. on some real shit, the gucci brand has been in the game for 90 years, they have an extremely loyal base of clientele. or at least whats left of it since tom ford left. [SOURCE]
