the road of redevelopment that we’ve embarked upon together has been one of trust, and delicate pathways of faith. remaining in constant communication regardless of how far we were from each other, my relationship with dehonney is one that i now use to exemplify all other relationships in my life, truly. seen through the lens of jacques weyers, through the editing of elle south africa’s fashion director, dime alara, my first model dehonney is seen in the latest issue of elle south africa’s november issue.

for veteran readers, editorial features are nothing new in this space. but things began to feel stale, and fashion is about moving forward. in the past five years, i’ve taken long strides to get myself to a different place that i didn’t even expect. i never thought i would go to new york city to become an agent, but i did. and it was there that i met dehonney. revelation of process and explanation of terms is what this space has always been about. it’s been about education, it’s been about elevation. in this newly formed series, i wanted to share portions of our process that it took us to get to this point. in the game of modeling, it’s about more than just getting the shot, and each model featured has a story, behind the story you see published. this is the real story behind the booking.

every element, from the simple use of color in her book- we fought for. the release of contract- we fought for. money- we fought for. and we’re still here fighting, behind the scenes, each step of the way. what i’ve learned personally is the importance of knowing when to sit up and fight, and when to sit back in silence. it’s taught me so much about myself, as a mother agent, and inversely; in my own private emotional exchanges as a man. it’s beyond editorial, ladies and gentlemen. the process of development is truly a purpose and, beyond that can allow you a unique experience of transcendence. it’s a battle of outer versus inner. a challenge of control and release, emotion and performance; of silence and solitude. one of extreme patience, intense faith and elevation of faith. we were blessed to be placed in the south african market, while reviewing placements in new york city, and the south african interest for placement was a response that took six months to even come through. the process of fashion and how to bring a girl to a certain level is not one that is ever certain. models must understand this before they even think about entering the arena. dehonney is a master of this.

when we got to south africa, dehonney started working immediately, she was seeing clients and booking nearly off the damn plane. we entered into this market, having a goal to shoot with elle, seeing other girls who had done similar and returned to the states to make a killing in the new york city market. that was our goal. we always function from the mantra, “let’s see what GOD allows” — having a full understanding that all blessings in this industry granted to us are, just that, allowances. we function from a frequency of reveling beauty to receive it. and for just a three month stay, as soon as you come off that plane- the clock is ticking. clock is ticking on your visa, it’s ticking for how much time is left to see clients, and how much time you got to kill every frame you got; because soon enough, the stay is over and you’ll return home with a full book a couple coins, or you’ll return thinking about what you could’ve done and why you’re in the negative after you leave. we’re smarter than this, and came equipped, emotionally and energetically to ramp up to the highest heights possible.

the president of our agency took dehonney on, as a main focus, after i went back and forth to tell dehonney’s story. this proved to be the perfect layer of understanding needed to push through to the other side. she made the call, urging the editors of elle to see dehonney, despite her not being requested. they seen her, loved her and soon enough we got word that she was booking the main fashion editorial, styled by their fashion director. bookings are numbers- if it’s not about the rate, it’s about the exposure- if you can hit both, that’s ideal. for us, elle was at the top of our list, and obviously we wanted to land the cover. which we’ve seen done in this market, so we ramped up. all the creative elements worked perfectly for us in this case, the images came out beautifully and dehonney shot twice with this same photographer while in this market, this past summer. she was also photographed for south african cosmopolitan. the photographer loved her, and the energy and capturing of dehonney’s beauty is evident.

no girl should be forgotten or left behind, and it is something that happens frequently in fashion. we understood the importance to continue to push, and never give up. we continue to push but love that we are able to share the evidence of our elevation here with you. to graduate from producing content that supports the industry, to sharing works that support the evidentiary elements of our own personal success is the top. we didn’t get the cover this time, but we got twelve pages and reached a goal. there is surely more to come, but our shared message to all the girls of the world is- never. give. up.

dehonney is represented by LITA mother agency
she is available for bookings in new york city


Photo Oct 27, 8 46 48 AM.jpg

in development of the logo for LITA, the letters signifying “love” and “inspired” are italicized. these elements were intentional, as love can be fluid and free, it is flexible, and can withstand gravity defying feats through it’s passage of process. the last two letters, signifying, “through” and “adversity” stand tall and strong. for the last two values support the fluidity and freedom of love. to go through something is never ending. in the process of model development, building an agency and curating experience through creative strategy is unending. much like the fashion calendar, the door to fashion revolves. girls come and go, but the relationships that are found within the confines of fashion and industry are never forgotten. they mark moments and are frozen in time through photography. when taking on the challenge of becoming a mother agent, i had to seriously consider what the job would entail. could i take on the challenge of supporting women, in the toughest corners of work? through emotional coaching, personally, and creative coaching, professionally. could i balance the ins as well as the outs of the ways successful women are built in business and able to withstand as human beings outside of that chaos? would i be able to take the girl, trust the girl and have her trust me with her career, her image and hand her off to the right hands? all of these were questions in my mind, when dehonney originally approached me about becoming her mother agent.

my initial gut reaction was fear, to cast it away as though i had no know-how. to back down from the challenge immediately, before really thinking of the emotional strengths i brought to the game of fashion. in challenges, my creativity brought me through, dehonney and i were taken through many tough moments where we just sat and thought, “what the fuck does this mean?” – many, many times. but we pushed through together, and maintained communication through every single thing. there isn’t one aspect that we don’t discuss. as a new face, rae ventura and my communication style is modeled in the same way. it feels good to push through a challenge and use communication to combat whatever lies ahead, especially when you dont know what could be waiting for you on the other side. the T for “through”, visually represents the twists and turns of process; essentially a fork in the road type of approach. as the third of four values, this value really withstands through all other values and is at the core of them all, truly. while others can bend and twist, through is everlasting, and a pillar of strength that all other values rely upon. pushing through is incredibly valuable as a trait, outside of fashion, and just committing to oneself to transform in all the right ways, to make it to the other side.

the fourth and final installment to follow part three is ‘adversity’
follow this 4-part series, and our development methodology at LITA
for more information visit 



inspiration has been the driving force for the note taking that has lived within this space. that inspiration has, over the last decade, gone from dreams to reality. i believe that my shared inspiration in this space is what has allowed my career to manifest, my artistry to thrive and for me to come into a greater understanding of who i am through each of those separate pathways. as the second value in the four part structuring of values with L.I.T.A., inspiration follows love and is second to love for it’s strength in leading where love leaves off. inspiration is the identity of where we have been in direct correlation with where we are headed. i am a believer that the reality of our fantasies exists within our inspiration. the ways that we cultivate this inspiration, the ways we embody that, the ways that we reach for those goals- that is all evidence of our reality.

my inspirations lie in four major categories, sound, style, self and beauty. in no particular order, these elements constantly circulate my world and have allow my personality and my drive to dominate in a way that is consistent with my perception. in beauty, i have admired the many models that make up the modeling industry, both male and female. while fashion is the only industry where women thrive, unapologetically, i often find myself identifying with the balance of hard and soft, the vulnerable and the strong. in thinking of the women i am most inspired by, and how best to represent them, my mother agency is named after one of my greatest inspirations, my grandmother.

through my inspiration of her, and the legacy that continues to evolve around her, each of the girls who i choose to develop are made aware of her life, her standards and are thoroughly communicative in every aspect of love. through empowering energy to transform trials to triumphs, and to open ones heart as wide as one’s mind to the world that awaits them on the other side. from jaw dropping images, to sincere redevelopments, my inspiration has been fed to my models, we now have two; and we share inspiration on an on-going basis, just about every day.

from everyday conversations, to sharing struggles and quietly celebrating our goals reached, while waiting to announce- inspiration is among the most intimate aspects of life for artists, and treatment of such should be taken seriously and represented sensitively. after thinking about how best to put my feelings of love into words in part one of this series, i thought, this process of definition never ends. i feel the same of that attempt to define, with ‘inspiration’. in the formation of my mother agency name, it was intention to form love as “inspired”, and to do so in the past tense, because my agency honors the past. in honoring the life of my grandmother, and also for honoring what was for what will be- it goes without saying that understanding the past is empowerment to change it for the future.

that is what we have been doing, at a slow and steady pace with my agency and girls. this thorough nature of process is about building the strongest foundation in order to secure the highest possible success rate in development. fashion has always been about timing, and always will be. but as an industry of beauty, the sense of timing that is more calculated for results is, at times, overlooked. love inspired is a process unto itself. to know love is to be love, and to shine through that as an example in all of your engagements. as part two of this four part series, i hope that, even beyond the mother agency, and with me as a person, you have been inspired, are stunned at what can be done and feel encouraged to push the limits to greater heights in your own ways, in and outside of fashion. my mother agency will be known for the love that my girls have for me, and i for them, in a way that sets us apart, and already has, in building trust. in our house values thus far, in this series, love cannot be anything but inspired when it rings true to those who feel it. i urge you to not only think of your inspiration for part two of this series, but to live that inspiration and to become it. love inspired is action for change.

the third installment to follow part two is ‘through/transcending’
follow this 4-part series, and our development methodology at LITA
for more information visit 

1: 4 – L IS FOR LOVE

Photo May 25, 11 52 58 PM.jpg

the first of a four part installment, this series will capitalize and expand upon values and perceptions, which construct the work that we have been doing and will do at LITA mother agency. equipped with myself and now two girls to our roster, we all share a sense of loyalty, understanding and sensitivity to time; as well as patience through facilitation of a higher power. in my own understanding of just how important communicating in this space is to my work, how connected i am to you as an audience and to my own mind; let this serve as a reminder when i fall short on my own path. allow my own recognition in writing, be a therapeutic and prayer-like practice, as it has been for me, in my life as an artist. i regard my girls as artists themselves. they build, develop and question elements of themselves to move forward to anticipate growth privately, and to sense cultural shifts publicly. in areas not just limited to fashion; what becomes stylized are their minds. through this mental strengthening comes the indestructible force of love. as each letter of my mother agency spells out a short form version of my grandmother’s name, estelita; i find it vital to reveal it’s values in detail.

representation is more than just an image, its about connection. it’s about a true commitment and in this four part series, love, like many other things in life- is the starting point. the birth of a child, the union of two individuals, the catalyst of confidence following a pursuit of actualization of self- these are processes that have lingered in this space, hiding at times, between the lines- but visible to my true readers. translated through an energy of transcendence; love is always the first. i contemplated this series in april, on the 8th day of the month. and really took time to re-think love. following the passing of my grandmother, and my grandfather a short three weeks after her- love had to be re-examined. things that i valued at a higher level were meaningless, the meaningless seem exhaustive of valuable energy and time. in my own thought process, i found myself thrust into a dream realized. and since that day in april, have been sitting with the thoughts of the first and foremost value of my creative work done as a mother agent- to love. aligning the similarities and dissimilarities of love- in friendship, in romance, of intimacy, of family- through cousins, and love from mothers and fathers to sons and daughters. bonds are bonds, many obligations are done as form of routine while others are done with elevated sense of care and concern. it’s in those intentional motions that the relationship of mother agency and model are most powerful. but in the unseen, or sometimes unspoken, there is power as well. where senses lead, is where success lives. and as we entered our first international placement, in cape town, south africa- faith never fails and we causing a response that only breaks the dawn where we’ve sat waiting patiently for the last, almost two years.

love is about dedication, and pushing through difficult moments. love endures, it strives but still needs to be fed, inspired and consoled. while it can be forgiving, it can also be demanding; at times out of control and needing restraint. love is all things. among them strength and suffering; which leads the important third component of love- which is balance. balance is found in support, understanding and awareness. love is all of these things. love is uninvited, but welcomed when it comes to stay. it is quiet but always felt. love wakes at night, sleeps in the day and acknowledges no one’s agenda but it’s own. love is life, in all it’s unpredictability and love is the answer to all of those questions we have. love is private, and love is secure, but through the process of privacy and security needs an opportunity to grow. love can shine publicly, when it’s been loved preciously before it’s debut. winning and losing are a part of the game of love, and true love will withstand through failure to secure the win. love holds to hope, the way the faithful cling to prayer. love is about liberation, and is not about restraint. and in this, i love you.

the second installment to follow part one is ‘inspired’
follow this 4-part series, and our development methodology at LITA
for more information visit 


Photo Apr 08, 1 12 50 PM

the story of cardi b. is that of a cinderella story. but in the most american way. american in the way of a brown family venturing into the states to make a better way for their children, only to be met with poverty stricken circumstances and struggles of project living. american in the way that immigrants often times go to community colleges to cut costs on education. and that’s what belcalis almanzar did. while attending community college and working at a mid-town grocer, she decided to enter into the world of adult performing to spike her own financial status. and that she did. with means to an end, the bronx girl planned to work as and adult performer from 18 at 25, eventually ending her time in the clubs at 23 years old upon social media superstardom.

in an age of social media artificiality, filters and make believe; cardi b. defines a brand of genuine appeal through simply being real, from a human level. never one to shy away from the spotlight and share her experience- struggles and glory alike; anyone that comes across anything she’s done or doing is immediately taken with her personality. one aspect of her career that was almost outshadowed by her superstar personality was her music. after her entire feed on instagram went viral for literal years, she was then cast on VH1’s “love and hip-hop” as the sparkle from their own star was beginning to dim for the new york edition of the franchise. She starred on the show for two seasons, which showed her trying to get DJ’s and producers to take her music seriously; while also knocking Billboard on it’s back with her mixtape-gone-major smash, “bodak yellow”. the single shattered radio airwave requests as card’s star rose into historic hip-hop territory, being the longest running #1 single by a female rapper atop billboard since lauryn hill, in 1998. while her style is a culmination of female rap greatness, while cardi manages to encapsulate her own unique interpretation of everything from homaged rap flows, to inspired looks on the red carpet. it is with great recognition, that i share my adoration for who she has become as an artist. against the odds, defying what others thought or even didn’t think possible for her. today she drops her first full length studio LP. appropriately title, “invasion of privacy” the album boasts 13 back-to-back tracks of sonic greatness. one of the strongest efforts that i’ve ever heard by any female artist, let alone any rapper at all. cardi has a unique way of showcasing her personality through rhymes in a way that is thoughtful and as close to what is current as anything out- across the board. she’s a pure trendsetter who understands the path that was created for her by the artists who’ve come before her. for this, she is honorable. while i don’t often take time to etch out song by song reviews; as cardi is an exception of many things- i will make an exception for her.

the album starts off heavy, packing powerful bars with even more powerful production, with “get up 10” where cardi talks about odds being stacked against her and the details of her come up. this is an especially important starting point for the album because it shows cardi’s own grounded nature. “drip” features migos, and was dropped at the top of this week with the intention of creating buzz for the friday release of the project. “bickenhead” sees cardi borrowing melodic queues from project pat, as the ‘folio of rap bangers starts it’s upward climb. “bodak yellow” enters the sequence at track 4, reminding us of the smash that we had all been playing in our cars and on our phones, and bobbing heads to at the club all last winter and summer. coming in at track 5, the mid-point of the album is “be careful” which again dips in tempo and adds an homage to big pun, while cardi is heard flexing a little bronx muscle to an ex love, heeding the warning of caution by a woman scorned. track 6 sees cardi taking a more commercial route of fun and free on the chance the rapper assisted, “best life”. a show of optimism that allows us to celebrate with cardi and all her success, as hard hitting hip-hop takes a backseat to a sweet flow that is dripping in dollars and smiles. borrowing from pete rodriguez’ 1967 hit “i like it like that”, cardi sprawls in spanish flavor amidst a feature of bad bunny and j. balvin on track 7, aptly titled “i like it”; which gives you that washington height in the summer vibe, perfectly. on the track cardi tells us all the things she likes from text messages from exes begging for a second chance to diamonds and handsome men. kehlani shares a track with cardi on the album on “ring”; which shares a softer side of the female rap star, as she debates whether to call or not call the dude she’s feeling, through vibes of pride. my favorite track on all the album is “money bag” – which allows cardi to dominate in a space that could easily be the musical soft spot of iconic rappers like lil kim and foxy brown, in today’s musical stratosphere. “money bag” enters the sequencing to remind us that this is a hip-hop album, and true to rap form- boasting and showing one’s own money takes center stage as cardi raps about girls so pretty that they should bridesmaids, but still just as hood to be ‘gang, gang’. track 10 showcases the single drop of hit “bartier cardi”; which seen cardi dropping a glitzy music video, and celebrates 100 million streams on the musical platform, spotify. YG rolls through with the ease of california on track 11, where sex appeal and repetitive lyrics of designer bags cite cardi as being bad. everything from physical features to album features are game on this record, which is yet another track that is single-worthy. “thru the phone” is where cardi shines through rap vulnerability and feminine strength, sharing a story of woman scorned versus heart on the sleeve warn; cardi sings beautifully on the record and showcases a dimension not often seen through her uptown bronx exterior. i love this record and admire cardi’s artistic development most, on this record, which is the antithesis to all the bangers she’s had thus far. the album closes out with a feature from SZA, on “i do” as cardi shares sentiment on female empowerment, being your own boss and bad bitches being a gift from god.

all in all, cardi’s style evolution as a celebrity is secondary to her rap career and ability through musical composition and success through executing the job. the album is a milestone, not only for cardi; but for all rappers and especially for women. to rise though the odds, and mark your own seat for success is what the american dream is all about. i congratulate cardi b. and atlantic records on this amazing showing of female rap. i encourage all to listen to this album to enjoy it, and if you do, to share it with others with encouragement to listen. this project is evidence that culture has won.

cardi b.’s first studio release with atlantic records is available on all music platforms
purchase the album here or stream through apple music now



what yo’ name iz? adut akech, faretta ,
fran summers, halima aden, paloma elsesser, radhika nair,
selena forrest, vittoria ceretti, yoon young bae

the announcement that edward enninful would be seated as editor-in-chief of british vogue came november of last year. and now we see the black british editor-in-chief, the first and only black EIC in the condé nast universe, never had this been done before. he put black model, adwoa aboah on the december 2017 issue- the first of many that will be included in his portfolio as EIC. that first issue, showcased a nostalgic look at fashion covers of days of old. it was an homage to 60’s glamour- a unique creative choice for a a first glimpse. now, just five short months after his debut issue, we have this. in all it’s glory, this cover represents us today, and now. it’s a beautiful cover that bursts as a first of many firsts, and captures a multi-dimension of diversity the only way a true fashion cover can. ‘new frontiers’ reads the cover as some of the most dynamic fashion faces of todays modeling stratosphere stand with strength, together in unity. of varied skin tones, ethnic backgrounds and body measurements, this is a look at the future. i could not be more excited about what fashion has come to represent in our modern day redefinition as an industry. from beauty trends, to expansion of representation, there are many changes that have been in play and bubble below the surface for the last decade. much of that decade we’ve spent here, cataloging creative choices, noticing girls and noting aspects of growth. this cover represents that and drives that forward. from virgil at vuitton to edward creating new editorial environment on the global stage, there is much to discuss and it will be done here, as it has for many years. this cover is emblematic of the changes that we’ve craved for fashion. “representation matters” is a remark i’ve seen typed as a comment on a number of things i’ve shared across social media. and those matters are now seriously being dealt to us, the real wakened audience of creativity, thought and culture. i had to take a moment to catalog this great marker of visual change on the editorial front. a breakdown of each girl, in order of appearance on the may 2018 cover of british vogue, from left to right, is as follows:

vittoria ceretti is an italian model, who’s mother agency is elite milan. through elite’s ownership stake, this sees her represented by the society in new york. she’s walked the runway for just about everyone since her catwalk debut for dolce & gabbana. she is a fixture on the editorial and runway circuit as one of the games top 50. halima aden is represented by IMG worldwide and is unmistakably visible on the fashion scene as she’s garnered several bookings whilst still showcasing her somalian heritage. she is always photographed wearing her traditional jilbab. she walks all runways and shoots campaigns and editorials with her head covered and has significantly opened the market to muslim models everywhere. a true trailblazer. adut akech burst onto the scene as a global exclusive for yves saint laurent, and has been a tribute to the brands legendary love for black models. soon after her debut on the YSL runway, she landed the campaign and has kept up her momentum as one of the most promising faces in fashion. represented by the society, adut is a runway superstar. faretta is represented by elite worldwide, and the society in new york. she hails from croatia and is another fashion face staple, who is seen for all the top shows and can also be seen in the spring campaigns for both ralph lauren and salvatore ferragamo. paloma elsesser burst onto the scene as the new gorgeous plus size model at muse management back in the spring of 2016. she quickly began booking campaigns and interesting editorial features, and eventually became one of rihanna’s fenty girls. being a brown skinned model, and a plus sized model as well, paloma is of the new school faces who are bodying the game, and not letting size restrictions limit their success. radhika nair is an indian model who’s mother agent is storm in london, in new york she is represented by ford, where she debuted in the spring of 2016. when she landed a booking as global exclusive for balenciaga under the creative direction of demna gvasalia; she booked campaigns for net-a-porter, and continued to dominate on the runway, while being seen in the current chloe campaign; she was also cast for the pharrell for adidas campaign. this is her first vogue cover. congratulations, radhika. yoon young bae is another stunner from the society, true to form; she debuted for prada and booked the campaign. as those types of starts are often unavoidable success drivers, she hails from south korea and continues to break barriers for asian female models. fran summers is a british model, who’s mother agent is storm models, and got her also placed at ford in new york. after her runway debut in the spring runway season of 2017, she broke out when she walked for prada the following season in 2018. since then she’s booked campaigns for prada, can be seen alongside radhika in the current chloe campaign and is also cast for the current marc jacobs and zara campaigns. selena forrest is an american model, and quite possibly the biggest model face on this cover. represented by NEXT models in new york, her debut season seen her booking six campaigns, with no stops every season thereafter. she’s the most in-demand model in the game and walks each season for everyone from chanel to saçai. since her debut in new york for proenza schouler. those not familiar with fashion may recognize her from the fenty ad campaign which showcased her as one of their main faces on all platforms. this cover is evidence that is dreams do come true.

read notes about this cover and why each girl
was selected by edward enninful for this cover



i liken this moment in time to when barack obama took the white house. white being the operative word; the leaps and bounds that black talent has risen through persistent work and re-working of rules in order to break them have been an area of focus for me in this space. looking at ways, that we- people of color, are not represented and thinking of the ways we should be represented. what virgil has done, creatively; whether his work in the music industry, breaking barriers through components of musical media, to his DJ’ing. there are so many aspects of his creativity that bleed into other elements and accentuate his true being as an artist. he’s a cultural arbiter, a true taste maker- of the street. intellectual, subliminal, from the root and foundation of the structure- virgil abloh will has saved fashion. in an era where things are washed out, everything is overpublicized- exists abloh in the crux of the beat; in the eye of the storm. from his early days with PYREX vision, to even the others that are a part of his creative collective- these young black men are what the future of fashion not only will be, they are representation of where it has been and what it is today, most vividly present in a way that can only secure the future through design. before the collections walk the runways at vuitton, and after the news has become announced and everyone has heard- i had to take a moment to share, in this space, what this appointment of virgil, as creative director at louis vuitton not only means to me, but what it means for us.

dehonney and i attended a nike party, for then nike collaborator ASAP bari, in NYC, back in 2016. the line stretched down the block, and when we got in; we were right in the VIP section; which was more like an elevated bleachered, platform space. not far from this area was the DJ booth, and virgil was spinning at the party. i observed him from the sideline, not wanting to disrupt the moment with the nuisance of asking for a photo. i seen others asking and even aiming their phone in his direction, with him motioning to them, “no pictures”. he was in his phone, and was calm and focused, even amidst the hype of the party- one of the most sought after that evening, being fashion week. for a long while, i had tried to get in touch; but never got a response. even after my infamous kanye tweet, sending emails seen no response. which wasn’t surprising, but still my attempt was definition worth the shot. at that time, there were so many things bubbling under the surface. his loss of the LVMH prize, which i was almost certain he would win. there was the denial of the givenchy creative director spot; which would have been perfect for him as well. but no opportunity is as meaningful or important as his vuitton appointment. i think the world of fashion truly has not seen the greatness of virgil. we have long looked at him as a hero and true genius; and this appointment is only further solidification of that. all that we have known, and celebrated, the rest of the world will see. his play with words, images, sounds and structure- through deconstruction and architecture- all of these elements that work against and in contrast with each other, through his work. i struggle to find the words to say, to express how important this moment in time means for all of us.

let the future live today, as we enjoy the vision that we’ve already been a part of. let the black american roots bleed into the european fashion universe and release all that has been trapped, held back and kept invisible. let the blurred lines become defined, while the new revises what has been known for what will be demonstrated through clothes shown. this, by design, is the work of god- and just the moment that i, you as the reader, and all the creatives that we’ve spoke of and with in this space have all been working toward. virgil is the first and quite possibly the greatest to do it, and with him leading our future is now brighter than ever. through him, for us all, it is all possible.

congratulations to louis vuitton
on acquiring the talent of virgil abloh
to virgil, we thank you.