donatella to relaunch versus collection come february

by Jeremy Danté

DONATELLAdonatella versace became creatively involved with her older brother, gianni versace’s designer collection working with the brands youthful label, versus. when gianni was gunned downed by andrew cunanan, back in `97, donatella assumed as the creative lead in the versace fashion empire as head of design. the versus collection is the versace brands sister collection & inner brand. creatively the versus collections are more youthful. when donatella took the reigns as head of design, the versus collection did not go forward. i reported on a planned relaunch through a capsule collection in which christopher kane had collaborated on with donatella back in march- now, the ideas for a full collection relaunch are surfacing. the versus collection is reportedly going to debut this february in milan. said to be showcased through a “dynamic presentation”; now is a better time, if any, to produce a new collection. versace has had a new CEO since june of this year & its not unlikely that this is a planned relaunch to gain a rise in profits for the house of versace. the versus collection is much more moderately priced in comparison to that of the brands main collections. the capsule collection produced by christopher kane was promising & im sure a full scale ready-to-wear collection complete with accessories will garner a renewed design sensibility for the versace label. plans for expansion include 20 store locations spread globally & are looking to be open at the close of 2010. collections will be produced by gruppo facchini. [SOURCE]    

Advertisements