collection images: bcbg by max azria, cruise

by Jeremy Danté

im always on the fence when it comes to BCBG; i feel as though they rank on the lower end of fashion but ride on the established reputation of max azria simply for his affiliation with the brand. this season, my dissapoint is quenched. i notice that similar prints within the collection are relative of those we seen in azria’s hervé léger collection. furthermore, i have always respected the BCBG label for producing design & fashion options for the juniors on the commercial level- something i struggled with after review each look of this collection for the pre-season. the colors did not pop & the designs were a bit modest than what i would’ve expected for BCBG, considering this is for the cruise/resort season. each look appears as out of place as i find no inspiration or spark of youth. it seems as though the collection was thrown together, rather than being carefully constructed with the brands target customer in mind. carelessness is my biggest issue & thats what i feel in reviewing this set. im very dissapointed in what the BCBG design division has been producing for quite a few seasons.

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