freja beha erichsen for maxmara, fall
by Jeremy Danté
represented by IMG models, freja beha erichsen appears for the fall/winter 2010 maxmara campaign. shot by mario sorrenti, the campaign is shot entirely in black & white much like the versace & yves saint laurent FW10 sets. drawing focus to the collections statement coats & handbags, the collection is kept faultlessly slick. timeless image & style is what im most responsive to- i find great value in being able to come back to an image years after it was shot & say, regardless of how trends evolve, this is a stylish image. i get that feeling from this image & thus, its a very thoughtful marketing approach. trends are nice but in fashion we all seek a sense of permanence, especially in regards to personal style.