abbey lee, freja + brad kroenig for chanel, fall

by Jeremy Danté

karl lagerfeld plays favorites- its no secret. for the fall/winter 2010 chanel womenswear campaign, karl casts abbey lee kershaw & freja beha erichsen with brad kroenig, as he returns after a few seasons of absence to the largerfeld list of faves. shot by lagerfeld himself, the campaign takes on more street edge, as we see images from roof tops & a fire escape in new york city. im pleased to see brad in the images & was expected to see baptiste giabiconi again. the campaign is a bit underwhelming, but much of what chanel is doing seems to be losing steam for me. lagerfeld’s preferred methods of photography, model casting & design have become, in many ways, predictable. karl is very vocal about his love for change, heres hoping.

imagesource | tfs