raquel zimmermann + nikola jovanovic for gucci, cruise
by Jeremy Danté
raquel zimmermann & nikola jovanovic appear for the pre-season gucci cruise collection for 2011. for those unaware, cruise & resort collections are created for consumers during the off season of our regular summer/spring & fall/winter wardrobe shifts; for those who may be vacationing or looking for new threads in between seasons, that’s the purpose of the cruise or resort collection. as a dominant force in fashion & commercial high-end luxury merchandise, frida giannini is the current creative director of the house of gucci & has done a superb job at commercializing the label even further into the future. nylon dipped & printed trench coats, sunglasses, handbags, army fatigue leopard print & satin jumpsuits all make an appearance in the campaign images, as do last season’s campaign. shot by mert + marcus, im beyond impressed with the concept of using the gucci billboards as a prop & ultimately a set backdrop. represented by DNA models, raquel has appeared as a gucci girl for the past five seasons. as her fall co-star returns alongside her, nikola is represnted by ford models & ranks as fashion’s no. 15 male model. gucci is killing it completely in every way; in many ways they’ve reintroduced the label to a round & brown design aesthetic that taps into to a larger audience that values the heritage & fashion legacy of the house.