ginta lapina for yves saint laurent cosmetics
by Jeremy Danté
represented by women model management, ginta lapina appears for the FW10 yves saint laurent cosmetics campaign. shot by terry richardson, the campaign dives into the depths of dark glamour showcasing the brands rogue pur couture lipstick in a bold red lip; cosmetically the kiss of red is well balanced with a deeply shadowed eye. creatively, i love the addition of the lipstick frame around the image. you might recognize ginta from the fall miu miu & sportmax campaigns more recently. hailing from latvia, ginta ranks no. 34 within the top 50 female models of fashion. in addition to this campaign, lapina has also appeared editorially for high end publications & landed campaigns with uniqlo & derek lam at the front end of this past year. great to see her star shining brightly. through sophistication, the ad taps into the greater design legacy of masculine femininity, which is historically credited to the YSL brand. terry richardson also showcases versatility outside of his routing high impact flash & contrast. a great combination of beauty, creativity & marketing; a presentation of fresh perspective for the fall.