collection images: bcbg by max azria, pre-fall
by Jeremy Danté
colorful, inspired & goddess like- the pre-fall collection presented by BCBG under the max azria umbrella was no doubt impressive. for the past few seasons, i’ve expressed a discontentment with what was being presented on the runway. while the BCBG label targets younger female consumers; what was presented this season is almost ageless. the garments are relaxed & yet architectural all at the same time. i was very impressed by the color blocking that was seen throughout & a beautiful color story was told. if this pre-season set is any indication of what is waiting to be presented for fall fashion week in new york, than im on the edge of my seat. a job very well done this time around. i love this collection.