anja, liya, noah + jon for lacoste, spring

by Jeremy Danté

shot by mert + marcus, anja rubik, liyah kebede, jon kortajarena & noah mills appear for the spring lacoste campaign. mixing brand signatures with stereotypical formal wear, the campaign takes an unexpected direction for the spring. while i recognize the cleanliness that has become the french sportswear labels modern signature, i question the style factor of the layered formal wear with the L1212 polo. a stunning cast no less, i am also surprised at how simple the campaign is, especially with the involvement of mert + marcus, who have captured glamour for many brands. that said, i respect the decision to stay in line with what the brand is more closely associated with. hoping to see more images from the campaign as we enter 2011.

imagesource | tfs