the complete gucci spring campaign starring joan smalls

by Jeremy Danté

what yo’ name iz?  joan smalls, karmen pedaru, hailey clauson, nikola jovanovic

not many feats in the fashion industry can make me gasp, but joan smalls is one model that has me on the edge of my seat every step of the way. through the lens of mert + marcus, joan smalls appears in this slight preview alongside karmen pedaru for the spring 2011 gucci campaign. you may recall seeing joan appear alongside raquel zimmermann for the gucci pre-fall 2010 campaign; & now it seems as though ms. smalls has become a certified gucci girl. seen printed in the february issue of british elle, this is our first look at the new campaign images. im completely overjoyed to see that joan has been successfully embraced in the world of high end fashion. along with her recent contract signing with estee lauder & now this, 2011 is shaping up to be the year of joan smalls. represented by IMG, joan appears along side  karmen pedaru of ford. though not seen here, speculation leads me to believe that hailey clauson of marilyn management was shot for this campaign as well, granted she walked the runway for the house of gucci for the SS11 show season in milan. male model, nikola jovanovic of ford models is seen along with karmen & joan for this season as well, proving him to be a gucci guy fave. joan is stunning!!

imagesource | tfs