sasha pivovarova for alberta ferretti, spring

by Jeremy Danté

shot by paolo roversi, sasha pivovarova of IMG appears for the beautiful alberta ferretti summer/spring 2011 campaign. seen against a covered studio backdrop in light saturation, sasha appears immaculately styled in the ferretti spring collection allowing the brand to tap into a larger association with femininity. while much of the FW10 season focused on palette dominance based on all black everything; spring really represents the anti-black moment, stylistically. collections presented for the spring are much more soft, romantic & free flowing. in design, those elements were accurately & creatively translated through this season’s campaign. as referenced last weekend, i greatly admire the work of roversi, photographically he is a perfect fit.  

imagesource | tfs