valerija kelava for jil sander navy, spring

by Jeremy Danté

in allowing fashion to become more wide spread & available to all, many designer labels are resorting to other opportunities to produce moderately priced goods on the heels of retailers like H&M, zara & forever 21. the jil sander solution to this issue is the release of jil sander navy, which is a lower-priced capsule collection that is an additional component to the jil sander empire. through the lens of david sims, the debut campaign for the capsule collection stars ford model, valerija kelava. seen in black & white with a bold red backdrop, the image showcases that the price tag won’t affect the creative worth of the collection through advertising. while i personally associate hard core simplicity with the jil sander label, the image speaks to me, stylistically. thought not completely polished, there is a feel of organized chaos that i love with this campaign. great execution.

imagesource | tfs