menswear collections: acne, fall
by Jeremy Danté
introduced as a denim collection in 1998, the acne empire is a wide ranged lifestyle brand that has developed a presence in a number of creative industries including fashion publication with acne paper; as well as developments in web, film, art, design & advertising. with the success of acne denim, which stemmed from a special gift idea to family, friends & clients associated with the acne firm in 1997, the brand has consciously decided to conquer the world of high end fashion. impressively so, acne has presented their FW11 menswear collection on the runways of paris men’s fashion week. as a swedish denim distributor, as a part of the stockholm based company, acne has allowed themselves to really shine in today’s modern fashion age. minimalism was seen through clean design lines & architectural influence that was demonstrated in structure on some of the collections coats. elongated silhouettes & well tailored looks were presented alongside stylized pieces of knitwear that were combined with bursts of color for contrast. as the closing show for men’s FW11 show season, the collection is one of the most impressive this season. judging from the fact that the collection is still very fresh, in development, what is seen completely exceeded my expecations. campaigns usually are not produced to promote the acne collections, they do own however own acne paper, which is a viable opportunity for them to advertise or promote their collections, possibly, through editorial styling. the label, which stands for “ambition to create novel expressions” is exceptionally developed with great possibilities to become something larger than expected within the this year. a very, very impressive set of design.
imagesource | gq