fall collections, london: jaeger london
by Jeremy Danté
labels in london come with a rich heritage & spare no expense on capitalizing on that history. the jaeger london label was established in 1884 & has become renowned for innovative & contemporary design in the process. that reputation of modernized sophistication is greatly maintained this season with the jager FW11 collection. structured coats & tones of orange, yellow & brown danced in & throughout the collection palette adding a larger, more greatly associated palette for fall fashion. relaxed fit trousers were seen alongside architecturally chic coats that were the headlining element of the collection. with little to no distraction from print or wild style, the jaeger london label pronounces the importance & emphasized factor of the ‘less is more’ movement. all that was seen within the collection was beautiful construction & meticulously clean design lines. in combination with the bold tones that were seen in the collection palette- it’s a perfect balance of minimal & flashy. beautiful use of fur, twill, wool & leather were used on the collections coats as jourdan dunn, tao okamoto & nyasha matonhodze were seen outfitted in the chic womenswear pieces. slight use of pink, purple & a bold teal were seen within the set & overall, im thrilled for this collection. i have had my eye on the jaeger london brand & applaud there evolution within the last five years. from campaign direction to runway cast & down to the ever important design direction each season- creative director, stuart stockdale is doing an outstanding job. one of my favorites from london, thus far. beautifully developed & progressively inspired.
imagesource | vogue.uk