fall collezioni, milan: sportmax
by Jeremy Danté
with liu wen opening the FW11 sportmax collection, a beautiful color palette was well balanced with use textured & glossed design. as a division of the max mara design empire, the sportmax collections offer up a slew of wide ranged looks for just about every woman all in one collection. from dramatic coats to brown & blue fur- i loved the balance of expected fall pieces with more fashionable, trendy design elements. i gasped at how stunning the use of blue was in this collection; especially when contrasted to dark tones & designed in a relaxed fit trouser. my heart stopped for the blue statement coats & i loved the glossed details seen on the coats cuff. hidden uses of plaid were hinted at within the collection, which was subtle enough to notice but not to the point of distraction. i’ve come to look forward to the sportmax collections for their modern approach to classical style statements. the silhouettes of each model were perfectly accented by form seen in the collections designs of knitwear & i loved the structure of the coats & clean aesthetic felt throughout. sheer textile was used as elements of floral accents were seen, being introduced through modern design. at the close of the collection, the dresses became lighter in comparison to the heavy coats & fur at the opening- providing an indication of the winter fading, soon moving into spring. a thoughtful collection of beautifully constructed details. im always greatly pleased with the sportmax collections, as well as the labels campaigns.
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