redefining american style: reed krakoff
by Jeremy Danté
reed krakoff is an emerging design talent who has been more visible than you think. While some are just now discovering krakoff, his stint as creative director at accessories giant, coach, has been a driving force behind the company’s rebranding & reintroduction to modern day fashion markets. during krakoff’s reign at coach for the last 10 years, his vision has allowed the signature “C” logo of the brand to become undeniably more visible, being the second most popular to louis vuitton signature LV monogram. krakoff’s attention to detail & frame of reference concerning clean style has managed to find a second home, in the form of krakoff’s namesake collection which is now entering the high fashion stratosphere. in design, krakoff displays a love for simplicity & striking design, with handbags only being the tip of the iceberg for his own burgeoning fashion empire. with of ready-to-wear, accessories, shoes & jewelry design- krakoff, i assure you, will be the name to know in the next year.
with more than 20 years in the fashion industry under his belt, krakoff graduated from parson’s new school of design & has already been awarded the CFDA for best accessories design; for his work with coach, twice. previous to his work at coach, krakoff was Senior designer in design & merchandising at polo/ralph lauren & spent three years working at tommy hilfiger, leading to his work with the brand as their chief marketing officer. with an aesthetic that is described as the, “new class of modern luxury in american fashion”, krakoff presents more than a few handsomely chic women’s bags that are able to fit a range of female consumers. krakoff’s boxer bag is his headlining piece & comes in an array of colors & textures; allowing each bag to take on it’s own individually stylish qualities. lavish materials, sensibly chic use of color, mindful references of trend & outstanding attention to timeless style are all elements seen & felt in the designs of reed krakoff. ranking as the no. 48 most influential person working in fashion today, krakoff has fully demonstrated an incredible amount of talent & accomplishment; being profiled by TIME magazine he was praised for his ability to “turn a stodgy american brand into a global fashion status symbol.” whether a classic hobo style, the cadet handbag or the 510 bag, reed krakoff is a designer to know for the future. his introductory work with coach speaking loudly on it’s own, without a shadow of a doubt, the name of reed krakoff will only become more largely focused upon in due time. With a stunning runway collection that appeared on the runways of new york fashion week, krakoff is off to an enormously beautiful start, full of fashion promise & legitimate skilled experience. what i love most about krakoff’s approach is the hard hitting influence of simplicity. you can see his vision through his work with coach & with his name sake label you are able to feel an enriched sense of design with a heightened approach to accessories & american style. personally, this is the design that i am about- it’s clean, classic & striking. reed krakoff is my favorite american designer of the moment & i greatly admire his efforts of redefinition, as an american. don’t say i didn’t tell you so.
imagesource | reedkrakoff