joan smalls + malgosia bela for stella mccartney, spring

by Jeremy Danté

i’ve waited practically all of through campaign season & have posted just about every campaign before this one & this is one of my favorites of the spring. shot by mert + marcus, our beloved joan smalls appears alongside malgosia bela for the SS11 stella mccartney campaign. photographed against a teal studio backdrop, style spotlights were focused on the collections denim pieces, signature boyfriend blazers & low rise heels. represented by IMG, joan smalls has had an enormously successful campaign season; appearing here for stella as well as campaign spots for roberto cavalli, gucci & a signed beauty contract with estee lauder. represented by next models ny, malgosia bela is have a wildly successful new year, appearing for two covers for the month of april & landing spring campaign bookings for nina ricci, iceberg, chloe & roberto cavalli, once again alongside joan. both make a fitting cast for the campaign which focuses on fresh style elements & inspiring creative interpretation in the form of textile, collage cut outs. it’s fresh & modern- the essence of what stella mccartney embodies.

imagesource | tfs