olivier rousteing crowned creative director of balmain

by Jeremy Danté

as the newly crowned creative director of balmain, you can imagine my surprise when seeing the image of olivier rousteing & thinking, ‘why is he not a model?’. interesting is the fact that the house of balmain announced last week that a new talent would come to the forefront, someone who was not known to the masses & it seems as though a new revitalization of the french fashion house is waiting in the wings. rousteing has already attained experience working at roberto cavalli for 5 years & was promoted to head of design for both men & women’s ready-to-wear. rousteing has risen through the ranks while being in charge of womenswear at balmain since 2009. while some forms of hesitation are felt on my part, given the redundancy of design seen from balmain for the last few seasons- im more than eager to see how rousteing’s vision will allow the label to transform. prior to his work in the industry, olivier had completed studies of fashion design at paris’ école supérieure des arts et techniques de la mode in 2003. french-born, it seems only fitting that olivier take the wheel at the legendary fashion house, that has been in existence since 1945, which expanded stateside in 1951. much like sarah burton to alexander mcqueen, rousteing was reportedly key deputy to christophe decarnin & is more than likely is the best fit for the position. exciting new prospects & more for us to watch on the runway. with show season nearly six months away, im sure im not the only one who will be waiting with bated breath. word to balmain; save some coins & cast olivier for your balmain homme campaign.

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