the evolution of edward enninful
by Jeremy Danté
though fashion is often thought to be a revolving door of an industry, there are a few players who are thought to be creative MVP’s. edward enninful is among that set of key players; his work has largely contributed to the evolution of fashion & as announced this morning, another chapter will soon unfold. in allowing fashion to transcend into larger, more strongly developed forms; edward enninful has been a force in the fashion game since 1991, at the age of 18, when he became the youngest ever fashion editor of i-D magazine. enninful’s visionary skill set is the sort of brainchild beind next level advertising seen for brands like comme des garçons, christian dior, dolce & gabbana, céline, lanvin, mulberry, giorgio armani, valentino, jil sander, calvin klein, fendi, alessandro dell’acqua, adidas, the gap, hugo boss, missoni, lancome, MAC, blumarine, anna molinari, aquascutum, diesel & H&M. with his wide ranged portfolio, enninful has styled, directed & reinvented just about every corner of fashion from commercial retail to supermodel castings & high end editorial. born in ghana & raised in the UK, edward is still an prominent editor for i-D magazine more than 17 years later. as a nearly unstoppable creative force edward has worked with just about every fashion photographer in the game including steven meisel, richard burbridge, craig mcdean, annie leibovitz, steven klein, mert + marcus, mario sorrenti, paolo roversi, inez + vinoodh, terry richardson, patrick demarchelier, emma summerton, mario testino, mikael jansson & michael thompson. edward’s styling dominance can be seen through his contributing editor roles at italian vogue, which began in 1998, leading to his contributing role at american vogue in 2005; as well as editor contributions at l’uomo vogue & vogue japan. described, by title, as a stylist; enninful has proven to be much more beyond that, possessing an indescribable talent for what defines the new, now & next phases of fashion on all levels. in this new, next phase of edward’s tremendously inspiring career, he will take on yet another publication, this time lending his vision to W magazine as their new fashion & style director, succeeding alex white. with W magazine’s transitional year of re-introduction already in the books, logo changes & all, i expect that W will readily breakthrough with the help of enninful on board. with his new role in effect as of may 1, W editor, stefano tonchi has described enninful as “incredibly joyous” & adds, “i’m thrilled that edward is joining our team, and am confident that he will bring a great deal of creativity, professionalism, and industry knowledge with him.” with his work at W on the horizon, edward will be shifting gears & ending his contributing roles at both italian & american vogue in order to fulfill his duties as fashion director. edward has already crafted an enviable career & his work with W will no doubt be some of his greatest. a proven power player & creative cornerstone of style & image- enninful is respected & admired in the world of fashion publication. on his creative approach, edward says, “i tackle each project as if it’s the last”.