collection images: sportmax, resort

by Jeremy Danté

structurally sleek & balanced in palette, the resort 2012 collection presented for sportmax capitalizes on the brands modern take on the pre-season. the sportmax collection is a division of the max mara empire, providing a young approach to fashion design as a gang of coats, dresses & pant looks are seen above. while the opening set of the collection hosts a stone faced palette of whites, greys & navy pieces, shots of red & orange with a pinch of blue are seen, which adds option to the rather stream lined set of looks. i like that a variety of options are presented & a number of pieces that can readily go from one season to the next are seen. more specifically speaking about the collections set of trench coats, those can be worn a number of times throughout the year, regardless of the season. always love sportmax for their modern direction.  

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