delivery from paris: magazine antidote, issue two
by Jeremy Danté
very few things in fashion can stop my heart like fashion editorial. in 2008, after i seen italian vogue’s all black issue- i started to take an active interest in high fashion. from paying closer attentions to models & their respective agencies, i started to pay closer attention to photographers, stylists & from there began to look at editors. over the course of time, readers have taken a journey through some of the greatest editorial moments from publications like vogue, elle & numero- internationally. as my knowledge & familiarity of fashion, as a business driven by creative genius, expands; my love for what has represented the core of fashion grows more & more intense. i feel, editorial, is the root of high fashion. editorial can, literally, turn trash into treasure & can turn the biggest runway rejects into photographic magic. they say a picture is worth a thousand words & in this day in age that has never been more true. as the readers, you have had the largest responses to editorial spreads from a number of internationally published fashion magazines. in my own attraction to aesthetic beauty, my own eye has become reshaped in viewing the work of photographers & stylists, who ultimately bring clothes to life through casting of models & the illusion of lighting & angles.
my level of expectance for dope shit at this point, is probably the highest it’s ever been since the creation of this blog. i feel like the content i’ve pulled has only shown a glimpse into what i see, in my mind, as definitive fashion. fashion to me is not about the social aspects, it’s beyond the celebrity & bigger than the hype- fashion is the process in which beauty, through design & anatomy, is made timeless. style is perspective & fashion is the foundation of that. revealed here november of 2010, the french based magazine antidote blew my mind with it’s own concept of a magazine. as a blogger, when you’re recieving email after email, hour after hour; the novelty certainly wears off while your level of selectivity becomes tested. there are dozens of spreads that are submitted each month by independent photographers, established publications & photographers on the come up, that never get published. the way i approach my selection process is simple- if i don’t have anything to say about it, im not publishing it. in many other cases, time is also a factor as is the consideration of models, stylists & photographers used. all this & the spreads or things that are published for you have some thread of association to what i love. whether that’s a bad bitch, incredible styling or something as simple as lighting- each post is it’s own entity based on the narrative that i supply you after grabbing your attention visually.
by way of editor-in-chief, yann weber, i recieved issue two of magazine antidote. while i’ve previously showed the publication in a past fashion report, im consistently blown away by the level of execution brought forth by the individuals that have created it. from model casting to photographers involved, the creation of magazine antidote is nothing less than groundbreaking. after initially getting over the shock of the size & the hardcover of the magazine when recieving issue one, my level of enthusiasm for issue two was, well..doubled. & speaking of double- magazine antidote’s issue two: the shoe issue is twice the size of american vogue’s september issue. yes, i kid you not- it’s that major. fashion publications can also be judged on their advertisers- doubts of which are quickly relinquised by the fact that elie saab’s stunning fragrance campaign starring anja rubik greets you upon cracking the binding & hermes’ fall campaign bids you farewell on the backside of the bookzine. as seen, i chose the magdalena frackowiak cover & recieved it, thinking it was so beautiful- i had to snap a couple of images. in the next series of posts, i will be including some spreads from the issue & further discussing what stands out about these spreads. a sneak of parker gregory & sigrid agren can be seen as well as a few beauty shots of the cover. shot by giampaolo sgura, i am beyond amazed & incredibly impressed by this issue. i’m also very excited to present this issues content & to have been selected as an involved participant in allowing to see something from issue one, onward.
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