spring collections, tokyo: matohu

by Jeremy Danté

a lover of fluid lines, relaxed silhouettes & layering- i was sooo happy to see mathou’s SS12 collection adding yet another dimension of style to the already diverse region of japan, through fashion design. the collection tapped my heart in terms of design, as i tend to gravitate towards sleek lines, casual attitudes & all things beautifully effortless. i come from the school of thought that clothes should make you feel good, you put them on & you’re comforable but you never lack style. i got all of those elements from this collection while all the quintessential spring palette notes were represented. trendwise, i consider this sort of direction as classical modernism. while certain aspects allow you to understand that this is a new direction being projected into high fashion, but in the same sense- taking into consideration how clean these are by design; each has an air of timeless appeal. designers, hiroyuki horihata & makiko sekiguchi, whom have just opened a new store location on omotesando ave., are said to have always presented a fresh outlook on design & this collection seems to uphold that reputation.

imagesource | wwd