by Jeremy Danté

NEW YORK – the retail game in conjunction with high fashion is a tricky thing these days. as often seen here, there is an entire fashion roster of talents ranging from models to stylists, editors & creative directors. while the name reed krakoff might not ring a bell instantly, despite mentions praise of his work here; you’ve seen his work whether you knew it or not. most visible is krakoff’s work with leather goods company coach. with reported revenue of $3.23 billion in 2009; coach has managed to become a mainstay in the accessories market with their handbags while also extending furhter out into timepieces, sunglasses, scarves & fragrances. krakoff’s eye is seen clearly through his own namesake lable which takes the same design basis of coach & turns the luxury appeal way up while expanding beyond the confines of accessories & stretches through womenswear.

as a creative force in american fashion, krakoff has served as vice president for the council of fashion designers of america (CFDA) & has been awarded twice for his outstanding work in accessories. krakoff’s excellence in handbag design are evident when looking at his collections & an expansion of his eye is thoughtfully translated in his clothes. as a multi-talent of true vision, krakoff is also a photographer & his artistic taste is on a level all it’s own. as one of my absolute favorites in american design, reed presents yet another incredibly strong & distinct set of designs for the pre-fall season. what i love of fall is the depth of the collection palettes & those bases were covered within this set while particular attention was paid to relaxed silhouettes & strict lines. beautiful green accents drove the collections appeal over the edge for me as the palette blossomed from a set of stoned greys to an overwhelmingly chic set of green dresses, magazine clutches & a matching jacket & skirted leather look.

balanced with powdered salmon tones & a bit of oatmeal, the collection was beautifully sequenced & blew me away, even in the pre-season. upon discovering krakoff’s work on the runways of new york fashion week, i am continually inspired by his clean & modern approach to female style & his effortless ability to bring function & fashion together in such a chic manner. from palette to silhouette, considering tailoring & overall vision as a collection- i love this, completely. a stunning prelude to the fall season & another great addition to reed’s growing archives. incredible use of python & leather, sick bags, chic sheer & a dope balance along the line that separates masculinity & femininity. again, one of my favorite designers in america right now. [source]