PRE-FALL COLLECTIONS: PEDRO LOURENÇO

by Jeremy Danté

PARIS – there are very few moments during show season where my heart stops. pedro lourenço’s pre-fall collection was one of them. initially, the creative process of creating a post is a collective of different motions far beyond me just sitting here talking shit about the collection. in the evolution of my presence as a writer & more specifically, a fashion writer, i have gradually taken more & more time to sit & allow my thoughts to rise after seeing the collection. consciously, i kept this particular collection aside intending to close the pre-fall review segment on a high note. while i’ve gone to greater lengths to stray away from anything other than dope. the particularly amazing thing about pedro lourenço, he is a literally child prodigy. as one of my absolute favorites of the pre-fall season, lourenç0’s skill set has been many years in the making, beginning since he learned how to sew as a toddler. as the child of two parents whom are designers, lourenço impressively has been professionally designing since he was 12 years old & presented his first collection in 2003. having presented collections in his native of brazil, at sao paolo fashion week. his design talents have been lended to seven collections & in 2005, he established his own namesake label, pedro lourenço. at the age of 16 years old, pedro made the decision to abandon the runway to complete his studies in french to follow with studies in art history in paris. following that departure, pedro quickly re-emerged to the runway where he continues to gain praise as one of the best young designers in fashion today.

for the pre-fall season, now at the age of 21, lourenço reveals his latest collection. artfully inspired season after season, pedro is what designers of the new school are made of. call me biased, but young, new designers bring a sense of renewed perspective- they keep things fresh. over the past few seasons, lourenço’s modern design signature has remained sharp & vivid. this season, clean cut design lines again rule this lourenço collection as a milky toned palette is seen against vivid ombré’d pieces & iceberg prints. as a lover of design structure & someone who looks for a sense of deviation from the norm, i loved the collection for it’s concise approach to refined, reformed & modernized style. from beautiful mirror tinted sunglasses to the presence of layered textiles- there was an unending amount of amazing conceptual elements to this collection. use of faux fur & patent leather in place of using products that harm animals were seen, which showcases lourenço’s responsibility to the world around him. the palette of the collection rose with those ever so chic milky tones & then surged into a deep color set of navy, beige, brown & black- which i completely loved from start to finish. while use of color was seen, it wasn’t overwhelming, like some collections this pre-season & it actually complimented the clothes rather than distract from them. overall, the direction of the collection is strong & acts as a powerful message of design strength even in the pre-season. standing ovation to lourenço, i am completely inspired.  [source]

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