THE SPRING VALENTINO CAMPAIGN
by Jeremy Danté
what yo’ name iz? fei fei sun, bette franke, zuzanna bijoch, maud welzen, clement chabernaud
“fashion is a dream, and in this moment we need dreams” said pier paolo piccioli about this collection when interviewed during the spring show season in paris. 20th century mexico & images by deborahg turberville were seen on the collection’s moodboard for the collection, and interestingly- deborah turberville shot this campaign. with turbeville behind the lens, karl templer styled the campaign, beautifully. shot on location in pozos, mexico; the campaign intends on aesthetically representing poetic femininity through cited inspiration of artist, actresses & the fantasy of fashion imagery. a shift in direction, aesthetically, in comparison to the houses’ last campaign, i love the raw, natural feel that is seen in this campaign. considering that the fall show season is approaching & haute couture just wrapped, i felt that this spring campaign would be a good segue following the close of spring couture. in identifying relativity from campaigns & collections, this marks the first of many campaigns for my bout of spring advertising coverage.
in terms of cohesion, the same inspiration that was the catalyst for their couture collection, is slightly mirrored in what the house of valentino has also been inspired by, in their designs of ready-to-wear. that inspiration being that natural, soft, garden aesthetic. slightly unkept hair & soft braids wrapped each of the model’s heads cast in the campaign, through the hair styling work of mark hampton. make-up was kept simple & chic by pierre orlando, whom repeated that natural direction the house is inspired by so much in this phase; also adding a statement lip for contrast of the overtly simplified. overall, the campaign is one that digresses from the usually dark, heavy glamour that so many other big labels are doing. while i had hoped for something more glamourous, i fully appreciate what valentino is doing & more than identify, as well as value their direction as it relates to their stated inspiration. the opposition from what other labels are doing definitely creates a wider path of design & visionary disctinction. [source]