by Jeremy Danté

shot by mert + marcus, stella mccartney takes to the spring season with one of her favorite female faces. natalia vodianova has appeared as stella’s choice face for four seasons, the most of any model during the existence of mccartney’s namesake label. stella herself was quoted, in discussion of the collection’s inspiration that the set of womenswear designs are a “celebration of energy, freshness & fitness”. shortened hemlines stressed the fitness or athletic factor of the collection & by the looks of these campaign images, the freshness & energy is represented by the flourishing florals. i love that there is a mixed media feel to this campaign; i’ve loved the uses of mixed media in past campaigns for the stella label. while other big budget brands seem to favor awkward campaign direction as oppose to the youthful surge of energy that stella creates, her advertising direction is always one that is rooted in authentic inspiration & unexpected execution. filled with print, as a collection, stella’s advertised collection is the type of  quintessential style preference typically associated with the spring. feminine & strong in that approach, stella represents the modern women of today’s world- women who are dedicated to refined, modern & inspired senses of style.

a true game changer in the realm of high fashion, with show season rapidly approaching; im excited to see how mccartney flips the script. this collection, prints & polk-a-dots, has been seen everywhere from fashion publication to being on the backs of celebrities. the campaign direction seems to balance well with the bold use of pattern that is seen on the clothes. the collection was packed with florals, which are seen on the collections accessories as well on the dresses, and that theme seems to literally flow through this campaign. this direction, in comparison to last seasons campaign is much more relaxed, free flowing & at ease. with new store locations for stella mccartney in new york’s trendy soho shopping district, the stella mccartney train seems to have no signs of stopping in the near future. consistent delivery of vision from design concepts to campaign direction. applause for stella- whom remains a fresh perspective in feminine style. [source]