SHU PEI FOR VERA WANG, SPRING

by Jeremy Danté

a leader in fashion regality, vera wang’s summer/spring campaign is almost as stunning as the spring collection. from vera’s ready-to-wear to her A-list bridal wear, her entire fashion catalog for the spring was shot in this beautiful, majestic campaign starring asian female model, shu pei. as an asian fashion designer, i love that vera cast asian models this season, as this definitely drives the presence of ethnic models in the luxury market. for the past year, asia has had an increased amount of press considering the heightened demands in their luxury market. as a strong point for asia, the throngs of asian designers looking to enter the asian market are bossing up in their appeal for the consumer market in surprising ways.

for the spring season of ready-to-wear collection, wang pulled inspiration from eighteenth century wallpaper. a move which seen her ready-to-wear collection sprawling with beautiful details & combined with waves of tulle, a design signature of her famed bridal collection. from the collections, despite them being on separate divides of fashion; the campaign is a culmination of wang’s exquisite taste. what i love most about vera is her ability to combine sophistication with trend that would be well received by a younger demographic. even in her well versed skills of appealing to a younger consumer base, it never feels as though she isolating the more upscale demographic, or the more mature. overall, the collection is angelic & delicate, much like the collection. the choice to shoot in doors, against larger windows- as you can see the outside elements; provides that feel of spring. beautifully executed & thoughtful campaign. [source]