WHAT YO’ NAME IZ? caroline brasch nielsen, frida gustavsson, jac jagaciak
shot by deborah turbeville, the house of valentino continues their push to become a greater threat of competition for other labels in the luxury sector. as one of my absolute favorite labels hailing from milan, i love that the modernization & classicality of design that is felt in the house of valentino’s collections is accurately translated through image. i greatly admire the decesion to once again go with turberville. debroah turbeville also shot last season’s valentino campaign & is a particularly interesting choice, given the fashion markets saturated presence of campaigns by steven meisel, inez + vinoodh & the gold standard of fashion photography at the moment, mert alas + marcus piggott. turbeville seems to capture the new school aesthetic of valentino perfectly. the models appear poised & the clothes elegant while an air of darkness is also felt. from the intricately ornamented walls & gold details, the backdrop of the campaign serves beautifully as a complimentary element to the somewhat subtle set of advertising images.
each model seen is allowed their time to shine while the cast softly blends through greater anatomic cohesion. while i will say that the addition of more ethnic female models would’ve been much more beautiful, i understand the aesthetic though i may not completely agree with how ‘beauty’ is being represented. i will say, while i love the presentation of valentino’s shows, collections & notice the power of good casting for all these elements- i do feel that in the next few seasons, a change will be necessary. the floral accents, the sheer- it’s nice, but can become dull in comparison to other labels. while it may not be suitable to compare labels & aesthetics- that’s what fashion is all about, surpassing or out-styling, out-designing that of your competitors. while i admire the romanticism, i would like a remix. something more modern rather than classic. not to say im looking for something too far beyond classic, i understand this is a part of the brand’s DNA, but still. there is a way that other labels have infused modernizm with their distinct branding identity in such a way that has ushered in a greater, much more unstoppable approach to creating a style that allows a label to advance into the future. this, i feel, is necessary for labels to do in order to remain competitive in the market. that said, this aesthetic has been well represented, as it relates to the house of valentino & it’s history. i look forward to the upcoming spring show season for womenswear & greatly admired the label’s spring menswear as well as their couture collection. i hope they serve up the same modern but minimal aesthetic for their womenswear collections come september.
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