THE FALL VALENTINO CAMPAIGN
by Jeremy Danté
WHAT YO’ NAME IZ? caroline brasch nielsen, frida gustavsson, jac jagaciak
shot by deborah turbeville, the house of valentino continues their push to become a greater threat of competition for other labels in the luxury sector. as one of my absolute favorite labels hailing from milan, i love that the modernization & classicality of design that is felt in the house of valentino’s collections is accurately translated through image. i greatly admire the decesion to once again go with turberville. debroah turbeville also shot last season’s valentino campaign & is a particularly interesting choice, given the fashion markets saturated presence of campaigns by steven meisel, inez + vinoodh & the gold standard of fashion photography at the moment, mert alas + marcus piggott. turbeville seems to capture the new school aesthetic of valentino perfectly. the models appear poised & the clothes elegant while an air of darkness is also felt. from the intricately ornamented walls & gold details, the backdrop of the campaign serves beautifully as a complimentary element to the somewhat subtle set of advertising images.
each model seen is allowed their time to shine while the cast softly blends through greater anatomic cohesion. while i will say that the addition of more ethnic female models would’ve been much more beautiful, i understand the aesthetic though i may not completely agree with how ‘beauty’ is being represented. i will say, while i love the presentation of valentino’s shows, collections & notice the power of good casting for all these elements- i do feel that in the next few seasons, a change will be necessary. the floral accents, the sheer- it’s nice, but can become dull in comparison to other labels. while it may not be suitable to compare labels & aesthetics- that’s what fashion is all about, surpassing or out-styling, out-designing that of your competitors. while i admire the romanticism, i would like a remix. something more modern rather than classic. not to say im looking for something too far beyond classic, i understand this is a part of the brand’s DNA, but still. there is a way that other labels have infused modernizm with their distinct branding identity in such a way that has ushered in a greater, much more unstoppable approach to creating a style that allows a label to advance into the future. this, i feel, is necessary for labels to do in order to remain competitive in the market. that said, this aesthetic has been well represented, as it relates to the house of valentino & it’s history. i look forward to the upcoming spring show season for womenswear & greatly admired the label’s spring menswear as well as their couture collection. i hope they serve up the same modern but minimal aesthetic for their womenswear collections come september.
all advertising campaign content sourced by glossynewsstand