THE FALL PRADA CAMPAIGN

by Jeremy Danté

 

WHAT YO’ NAME IZ? anne vyalitsyna, elza luijendijk, iselin steiro, madison headrick,
magdalena frackowiak, vanessa axente

the house of prada reigns supreme as trendsetter. while some collections might seem over the top or too minimal, it has been proven in the fashion market that the trends created by muiccia prada & her team are those that trickle for many seasons to follow. this season, prada created an imaginative campaign with the photographic aide of steven meisel. between the commercial & the campaign images, which you’re sure to see splashed on billboards and magazines alike in the coming months, prada continues to amaze. between the ombré hair extensions & the beautiful print which appears as a headlining element in the collection, the approach this season is that of pure unadulterated modernism. meisel has been able to flex creatively through a well executed broadcast of an image as well as a direction with the house of prada. much like his work with italian vogue, you don’t know what to expect from season to season, or month to month. i love this campaign in all aspects- the make-up, the hair, the set, the music. it’s all so vividly prada as a full force representation of the collection. i just wish the menswear campaign was as exciting.

as solid as the casting of this campaign may be, porcelain skin galore- i would love to see prada inject more ethnic models into what they do. this, of course, has always been a desire on my end & the basis of most discussions on my site. i understand the need for showcasing a certain image or direction, but the consistent absence of color in fashion is becoming a tiring discussion to bring up. as many campaigns you’ll see this season, very few represent our community. while the images that these brands create may be beautiful, it still promotes not only an unrealistic but biased view of beauty. im all for fantasy, but isn’t true beauty showcased through diversity? as popular and much more visible as models of color have become in the last three years, prada is one powerful label that has not shifted even in the slightest. the refusal to represent these forms of beauty is a big statement. as we’ve seen through the years, milan is among the hardest fashion capitals for models of color to work in. that’s not to say there aren’t exceptions but still. where are we as individuals, as varied shades of ethnic beauty in high end advertising?

all advertising campaign content sourced by glossynewsstand