by Jeremy Danté

MILAN – the house of gucci was the first label that i ever paid attention to, thanks to tom ford. while i’ve had my share of resentment towards frida giannini for not being like tom ford. i’ve learned to accept the difference. while i’ve been on the fence about gucci’s menswear aesthetic for the last several years, this season, gianini you killed it. this collection is everything that fashion for men should be. it’s polished and handsome, poised and perfect. this is what gucci is all about. handsome and fuction, the collection gave me such inspiration. the use of accesories, the grooming, the use of color. the balance of subtlety and design drama. it was perfect and this collection is without a doubt one of my favorites of the season, and one of my favorites under the direction of frida giannini. the scene was set and the colletion was very backed by an incredible soundtrack. yes, yes, yes- this is fashion!!! individuals who work in the luxury sector of retail can often regard gucci as being ‘ghetto’ or even ‘low level’. in the accessories market, comparable to gucci’s main competitor louis vuitton, the label can often be underestimated. that said, gucci still is the greatest selling italian label of all time. thanks in large part to tom ford, and while this is a remarkable feat, frida giannini is a genius herself and has developed an understanding of the label so thorough that she’s allowed the label to remain at that level. i loved the milky tones at the front end of the collection and the use of minimalism. there was a sleek energy in the collection that was so powerfully chic. every doubt i’ve had was washed away with this collection. nothing groundbreaking, yet it was a familiar style that i personally, strongly identify with. when i think of menswear and i think of an aesthetic goal, when i have thoughts of a certain looking being achieved. this is what comes to mind. and look by look, it appeared on the runway as if it had come from my fucking dreams. outstanding collection and completely necessary interpretation of male style. this. is. gucci!


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