FALL MENSWEAR • BURBERRY PRORSUM FW14
by Jeremy Danté
it was big bags and bold print for the burberry prorsum label this fall. burberry has lent their contributions to the classical appeal of menswear, historically, the trench coat being an everlasting style staple in the world of fashion and uniform. this season, they continue to dominate as the strongest british label and combat that title with use of print. printed leaves communicated the feel of fall fashion obviously and perfectly. bold color contrasted with the expected fall tones seems to be the trend in the menswear division this season. the rise of accessories has seemingly also been in high demand the past two years, and the runway is now satisfying those consumer needs. i always love to see collections that expand with production or designs of accessories. accessories has proven to be one of the strongest fashion markets, especially in recent years. accessories represent a bridged division of the high end market, satisfying consumer demands for customers not looking to drop dime on more high priced items like clothing. in recent years, burberry has birthed a more dominant approach with designs of handbags, as well as hats and sunglasses. their signature scarves have long been loved, and have acted as emblems of prestige. i enjoy that the label is resorting to different patterns, straying from their signature plaid, which still appears on many of their legacy accessories, handbags, and continues to line the labels iconic trench coats. burberry’s collection this season, represented the marriage of trend and classicism. christopher bailey’s winning streak continues without a hitch and this collection is evidence of that. overall, the classic approach has fared well for the british based fashion label, especially since they’ve taken greater measures to represent themselves as a UK founded brand, returning to london instead of showing in milan. with a strong set of campaigns from the last several years, and them allowing faces of color to be much more represented in their collections, burberry is making all the right moves in the right direction. it will be interesting to see who will book this collection campaign.
visit burberry.com for information on the history of the trench coat
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