YEEZY SEASON 1 • KANYE WEST

by Jeremy Danté

a post apocalyptic wardrobe showing, without a doubt. in that a symbolization of an end, as well as a beginning. kanye west, as a style icon, has spawned legions of followers across the globe. clamoring for satin bomber jackets or bidding on his limited edition sneaker collaborations with nike; all of those elements combined seem to make up the long awaited collaboration between west and adidas. the brands collaborations with designers like yohji yamamoto and stella mccartney have been amongst the most innovative, and successful as far as design aesthetic. for the brands adidas originals collections, they’ve secured and sold collaborative efforts with designer jeremy scott, while also teaming with musical artist pharrell, and roc nation’s rita ora. of all past collaborations, west is the biggest star. in speaking to the rise of urban luxury, i dove into the trenches of what athleticism and glamourizing of such would mean coming into the near future. no doubt, my own predictions are now coming to fruition right before our very eyes; but that’s not to say we didn’t see this coming. while the creative work as a designer for kanye west are nothing new, the unlikely partnership between him and adidas is where the real surprise lies. in speaking to the defiance and marketability of bigger brands to push presence, west’s collection collaboration has little to no adidas branding. an  odd, but understandable move for the brand, who enticed west with creative freedom for the collection. proudly, west thanks the athletic super brand for their belief in his creativity as a long hauled publicity campaign has ensued in the social media stratosphere. a powerhouse front row secured such a feat as, alexander wang, rihanna, cassie ventura- girlfriend of p. diddy whom she sat next to; was seated by jay-z, beyoncé alongside kim kardashian-west, north west and editor-in-chief of american vogue, anna wintour. with a front row of power players, the press coverage has been in full swing. fashion kids in the forums are quickly spewing criticism of the collection citing stolen concepts from brands like helmut lang, and rick owens. and while the influence references thrown about are visible in the collection; the recycled inspiration is nothing new to the world of fashion as we commonly see archived works by the house of balenciaga and givenchy being used by different labels, each season. if you strip away all the bullshit a clear voice was indicated here. a movement in his own right, from album to street style, to the works of his design collaborations, kanye west is among the most visible on the scene for his bravery. misunderstood at moments, and underrated for his abilities, the collection presents the beginning of his creative endeavors with the brand, as his first pair of shoes with the brand, called the “yeezy boost”, the first of many releases is already unavailable for reservation.

 

styled by kanye west, images shot by jackie nickerson
click image to view collection gallery

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