in development of the logo for LITA, the letters signifying “love” and “inspired” are italicized. these elements were intentional, as love can be fluid and free, it is flexible, and can withstand gravity defying feats through it’s passage of process. the last two letters, signifying, “through” and “adversity” stand tall and strong. for the last two values support the fluidity and freedom of love. to go through something is never ending. in the process of model development, building an agency and curating experience through creative strategy is unending. much like the fashion calendar, the door to fashion revolves. girls come and go, but the relationships that are found within the confines of fashion and industry are never forgotten. they mark moments and are frozen in time through photography. when taking on the challenge of becoming a mother agent, i had to seriously consider what the job would entail. could i take on the challenge of supporting women, in the toughest corners of work? through emotional coaching, personally, and creative coaching, professionally. could i balance the ins as well as the outs of the ways successful women are built in business and able to withstand as human beings outside of that chaos? would i be able to take the girl, trust the girl and have her trust me with her career, her image and hand her off to the right hands? all of these were questions in my mind, when dehonney originally approached me about becoming her mother agent.
my initial gut reaction was fear, to cast it away as though i had no know-how. to back down from the challenge immediately, before really thinking of the emotional strengths i brought to the game of fashion. in challenges, my creativity brought me through, dehonney and i were taken through many tough moments where we just sat and thought, “what the fuck does this mean?” – many, many times. but we pushed through together, and maintained communication through every single thing. there isn’t one aspect that we don’t discuss. as a new face, rae ventura and my communication style is modeled in the same way. it feels good to push through a challenge and use communication to combat whatever lies ahead, especially when you dont know what could be waiting for you on the other side. the T for “through”, visually represents the twists and turns of process; essentially a fork in the road type of approach. as the third of four values, this value really withstands through all other values and is at the core of them all, truly. while others can bend and twist, through is everlasting, and a pillar of strength that all other values rely upon. pushing through is incredibly valuable as a trait, outside of fashion, and just committing to oneself to transform in all the right ways, to make it to the other side.
the fourth and final installment to follow part three is ‘adversity’
follow this 4-part series, and our development methodology at LITA
for more information visit http://LITAmotheragency.com