Tag: ad images

video: lily aldridge as victoria’s secret sexy little bride

represented by IMG, lily aldridge appears for the latest victoria’s secret collection, the little sexy bridal collection. fusing classic with sexy, the commercial sees aldridge doing everything bridal-esque, wearing white platformed heels in sheer panties & lace bra, cutting a wedding cake. evidentally, it doesn’t appear that lily plans on eating that cake anytime soon- what happened to the days when victoria’s secret was celebrating curves & not misrepresenting women? while i celebrate women of all ethnicities & sizes, i feel that the new standard that has been introduced in the form of the new VS angels has fast become unrealistic & drastically effects the female public who both views & shops at victoria’s secret. while VS is not known for carrying plus sizes, i did respect the fact that curves were embraced by the lingerie giant but that has seemed to change. with with stars like jennifer lopez, kim kardashian & beyonce embracing their full frames & sexy curves- what statement is VS sending in concealing the bodies of real women? the new crop of VS angels should be compared, more accurately, to girls than women.

joan smalls + malgosia bela for stella mccartney, spring

i’ve waited practically all of through campaign season & have posted just about every campaign before this one & this is one of my favorites of the spring. shot by mert + marcus, our beloved joan smalls appears alongside malgosia bela for the SS11 stella mccartney campaign. photographed against a teal studio backdrop, style spotlights were focused on the collections denim pieces, signature boyfriend blazers & low rise heels. represented by IMG, joan smalls has had an enormously successful campaign season; appearing here for stella as well as campaign spots for roberto cavalli, gucci & a signed beauty contract with estee lauder. represented by next models ny, malgosia bela is have a wildly successful new year, appearing for two covers for the month of april & landing spring campaign bookings for nina ricci, iceberg, chloe & roberto cavalli, once again alongside joan. both make a fitting cast for the campaign which focuses on fresh style elements & inspiring creative interpretation in the form of textile, collage cut outs. it’s fresh & modern- the essence of what stella mccartney embodies.

imagesource | tfs

bianca balti for blumarine bellissima

appearing for blumarine’s bellissima fragrance, top model chick bianca balti appears through the lens of michelangelo di battista. surrounded by cherry blossoms with flawless features & light cosmetic accents- balti is, again, one of my favorite females in the game. while i don’t think she’s seen nearly as much as she should be- i am always happy to see her booking campaigns. as the spring face of blanco, francesco scognamiglio & davidoff cool water i never quite understand why bianca isn’t as big as other females working in the fashion. represented by IMG models, bianca is of italian nationality & was originally rejected by elite models back in 2003. that rejection lead her to agency powerhose IMG & debuted on the runways of both milan & paris, walking for costume national, dolce & gabbana, miu miu, lanvin & hermès that spring. from catalog work with victoria’s secret to appearing as a covergirl for french playboy- bianca is one of the baddest. as a runway regular, somehow bianca is able to book campaigns & land contracts left & right- yet, i can’t get enough of this girl. check for this one.

imagesource | tfs

chanel iman for dkny be delicious

as models of color move closer & closer to the helm of high end fashion, campaigns on next on the horizon for our girls. chanel iman of IMG appears for the spring DKNY be delcicous campaign in a suprising solo shot.  shot by nathaniel goldberg, chanel replaces top model lara stone, as DKNY’s fragrance face. chanel has caused quite a stir with developments in booking & contracts since her agency jump from ford to IMG. as you may know, IMG represents the baddest & best girls- while other agencies can compete & often do- there is no womensboard quite like ford’s. in landing a contract with victoria’s secret, chanel has become one of the legendary VS angels standing alongside supermodels adriana lima, alessandra ambrosio, miranda kerr, doutzen kroes, candice swanepoel & rosie huntington-whiteley. in addition, chanel is lands on a growing list of supermodels that have all been contracted as VS angels at one point in their career, those models include tyra banks, gisele & heidi klum. as a follow-up face to stone, chanel has big shoes to fill & does so fittingly. the DKNY taps into a market of hip downtown-esque girls that have a taste for style with a new york edge. chanel is definitely on the come up concerning the ranks of fashion modeling, but will she land more solo vogue covers this year?

imagesource | tfs

rick genest for mugler, fall

as a rising star for his involvement with mugler & fittingly alongside gaga for her ‘born this way’ campaign, rick genest appears for the fall campaign for mugler menswear. shot in black & white, relatively similar to the collections hype previews before the first collection debuted, i feel as though the campaign images make the collection that much more chic. im very about contrast- whether it be black against white, pink against yellow, light against dark or with something more subdued against something extreme. i love the simplicity that is felt in being contrasted to rick’s over the top tatted body. while in the past years we’ve seen male models tap into the tattoo subculture, no model has ever been this vividly tatted & working in fashion. not represented by an agency & seemingly below industry height requirements, genest is setting the stage for a new world of models to open up. shot by mariano vivanco & styled by mugler creative direction, nicola formichetti, rick is the official face of the brand for as far as we can see. while i do admire the groundbreaking move to cast genest- doesn’t he prove to be a distraction to the clothes rather than a compliment? models are a large factor of fashion as they either compliment or take away from the effect of design. one things for sure, when you see genest, the last thing you’re looking at are the clothes. while pop phenom gaga proves to be the distraction of choice for womenswear- is there a greater message at what we’re being distracted by or is there an underlying simplicity that is simply itching to be redefined? all that aside, this definitely gets us thinking.  

imagesource | tfs

the spring gucci accessories campaign by mert + marcus

what yo’ name iz? joan smalls, gen huismans,
nikola jovanovic, karmen pedaru

allowing us to take an even greater look at the incredible force of the house of gucci, mert + marcus shot an extension of the spring gucci campaign focused on the collections accessories. kept directly in line with the direction seen for the collection’s ready to wear, karmen, joan & nikola shine stylishly clad in gucci threads, glasses, footwear, bangles & shades. under the direction of frida giannini, the gucci label has quickly developed a new set of design & image signatures that are closely related to the brand’s heritage, as well as their new era in fashion. just as stunning as the ready-to-wear set, im completely inspired.

imagesource | tfs

valerija kelava for jil sander navy, spring

in allowing fashion to become more wide spread & available to all, many designer labels are resorting to other opportunities to produce moderately priced goods on the heels of retailers like H&M, zara & forever 21. the jil sander solution to this issue is the release of jil sander navy, which is a lower-priced capsule collection that is an additional component to the jil sander empire. through the lens of david sims, the debut campaign for the capsule collection stars ford model, valerija kelava. seen in black & white with a bold red backdrop, the image showcases that the price tag won’t affect the creative worth of the collection through advertising. while i personally associate hard core simplicity with the jil sander label, the image speaks to me, stylistically. thought not completely polished, there is a feel of organized chaos that i love with this campaign. great execution.

imagesource | tfs