Tag: ad images

mariacarla boscono + andres velencoso sgura for loewe, spring

while mert & marcus continue to dominate the campaign circuit one image at a time, mariacarla of women models & andres of wilhelmina star in the spring campaign for spanish label, loewe. the bold palette of the collection is seen with dark undertones & chic contrast. while the backdrop serves as a connection to the labels heritage, the textiles chosen for the collection allow a greater feel of modernization. styled by katie grand, with make-up & hair by lucia pieroni & paul hanlon; most everything mariacarla is cast in, she fuckn murders. this season, for this campaign, is no different. a powerful combination these two.

imagesource | tfs

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the spring dsquared² campaign by mert + marcus

what yo’ name iz? anna jagodzinska, jonathan & kevin ferreira de sampaio,
crystal renn, jean carlos, fei fei sun, diego miguel, hailey clauson,
monika sawicka, reid prebenda

a staggeringly large cast of veteran & new model talent was photographed for the summer/spring 2011 dsquared² campaign. through the lens of mert alas + marcus piggot, the images fuse styling of athleticism to that of masculine formal wear & provide an all around glamorously simple direction for the ease of spring. every element that has become recognized of the brand is represented & very well. admittedly, i had not expected much after seeing a small preview of the campaign but after seeing the image series in totality, im in love. while jean carlos is already a rising star, new male model, diego miguel makes a debut & is sure to be a star in the new year. styled by katie grand with art direction by giovanni bianco- i love this campaign.

imagesource | tfs

lara stone + alexander johansson for ck by calvin klein, spring

as a calvin klein favorite, lara stone continues her double booking gig with the iconic american fashion house for their ck by calvin klein spring campaign. shot by mert + marcus, the campaign steers in the same lane as the calvin klein collection advertisments, appealing to consumers with clean design lines- with a bit more style causality. fresh design is seen on the bodies of not only lara stone, whom is represented by IMG, but alexander johansson of new york models co-stars as well. all in all, the campaign serves it’s purpose beautifully & the collection shines through inspiring movement & natural light.

imagesource | tfs

lara stone for calvin klein collection, spring

represented by IMG, lara stone returns for the summer/spring 2011 season, as the face of calvin klein collection. shot by mert + marcus, the campaign images are a clean cut translation of the aesthetic presented each season on the runways of new york fashion week, for the house of calvin klein. while the collection is structural & almost, in some ways, bland- i cant deny the fact that a restructuring of style is & has been happening at the house of calvin klein in the past five years. with stunning images like these further solidifying this new age movement, the legacy of the klein label has been changed forever. im in love with the choice to shoot in black & white, not to mention my love for heavy lighting & ultimately, an image with depth. nothing tops lara when it comes to high end campaigns & this season is a superb follow-up to what we seen last fall. incredible.

imagesource | tfs

video: the spring burberry prorsum campaign

sophie holmes for nicole miller, spring

through the lens of robbie fimmano, sophie holmes appears strikingly for the SS11 nicole miller campaign. represented by IMG models, sophie has appeared in scattered editorial & campaign spots since she arrived on the model scene in 2006. greyscaled images with white hot lighting were created for the spring season, intended on thrusting the miller label into the high fashion stratosphere, even greater, by becoming a larger influence in american fashion. established in 1982, the brand has been making impressively creative moves through design & direction; as so greatly demonstrated here. i love the images & can feel a larger influence of new age minimalism, an aesthetic that has had a rapid effect on  fashion.

imagesource | nicolemiller

anna selezneva for emporio armani, spring

represented by IMG, anna selezneva is cast for the spring 2011 emporio armani campaign. through the lens of mario sorrenti, we see continuity in the advertising campaign direction between this season & last. incredible use of light & stunning contrast of texture, the armani label has hit a creative nerve & i applaud them for doing so. of the three armani sub-labels, giorgio armani, armani exchange & emporio- in terms collective creative credibility the emporio campaigns are my favorite. the usually stunning selezneva gives a moving performance as this season’s model of choice. an incredibly inspiring set.

imagesource | tfs