Tag: elza luijendijk

THE FALL PRADA CAMPAIGN

 

WHAT YO’ NAME IZ? anne vyalitsyna, elza luijendijk, iselin steiro, madison headrick,
magdalena frackowiak, vanessa axente

the house of prada reigns supreme as trendsetter. while some collections might seem over the top or too minimal, it has been proven in the fashion market that the trends created by muiccia prada & her team are those that trickle for many seasons to follow. this season, prada created an imaginative campaign with the photographic aide of steven meisel. between the commercial & the campaign images, which you’re sure to see splashed on billboards and magazines alike in the coming months, prada continues to amaze. between the ombré hair extensions & the beautiful print which appears as a headlining element in the collection, the approach this season is that of pure unadulterated modernism. meisel has been able to flex creatively through a well executed broadcast of an image as well as a direction with the house of prada. much like his work with italian vogue, you don’t know what to expect from season to season, or month to month. i love this campaign in all aspects- the make-up, the hair, the set, the music. it’s all so vividly prada as a full force representation of the collection. i just wish the menswear campaign was as exciting.

as solid as the casting of this campaign may be, porcelain skin galore- i would love to see prada inject more ethnic models into what they do. this, of course, has always been a desire on my end & the basis of most discussions on my site. i understand the need for showcasing a certain image or direction, but the consistent absence of color in fashion is becoming a tiring discussion to bring up. as many campaigns you’ll see this season, very few represent our community. while the images that these brands create may be beautiful, it still promotes not only an unrealistic but biased view of beauty. im all for fantasy, but isn’t true beauty showcased through diversity? as popular and much more visible as models of color have become in the last three years, prada is one powerful label that has not shifted even in the slightest. the refusal to represent these forms of beauty is a big statement. as we’ve seen through the years, milan is among the hardest fashion capitals for models of color to work in. that’s not to say there aren’t exceptions but still. where are we as individuals, as varied shades of ethnic beauty in high end advertising?

all advertising campaign content sourced by glossynewsstand

ELZA LUIJENDIJK FOR DAZED & CONFUSED

IMAGE ANALYSIS: in the evolution of my interest in fashion, i have always had a strong connection to editorial. in this new range of work i will be discussing, i have decided to abandon the previous ‘editorialesque’ features & have opted to go in the lane of image analysis. at the heart of it, the ways in which i discuss editorial tap heavily into the emotional impact in which i feel for editorial. take for example, the june issue of dazed + confused. i will admit, in my attempts to re-establish the creative landscape for myself, i have not been as heavily interested in full spreads for most of 2012. this editorial however, created a shift in me. shot by ben toms with make-up by peter phillips & styling by robbie spencer; elza luijendijk appears heavily ornamented in this groundbreaking set of visuals. for me, styling is really the foundation for any great editorial, of course make-up & the photographer also lend a great deal of effort on their own, but styling really sets the tone. it lays the ground work for how we react. in the ways i respond, i consider much of editorial a fantasy. amidst all the artificiality that comes with fashion, image & even style- this new range of analysis will allow us to re-connect with shit that is real. that’s how my voice differentiates from others.

dazed + confused as a publication, constantly pushes the boundaries of what we define as beauty. i read a piece on fashion’s ‘new aesthetic’ & began to think of this spread. not only does this editorial allow us to redefine beauty, but it challenges how we perceive the odd or the curious. represented by IMG models, elza herself in considerably new, debuting on the scene just this february on the runway. while im aware that models aren’t always completely in control of their bookings, i am aware that models are in control of how they perform. this editorial performance of elza really allows a greater form of fashion to be seen, it’s an amplification of what style is & can be. standing ovation to the creative team that brought this vision to life. outside of all the psychological or imaginative undertones we can pull from editorial- i measure beautiful shit by how long i spend staring at it. this one had me in a daze.

for an extended look at my editorial fascination visit jeremydante.tumblr.com