as resort collections return, in triplicate, following last weeks set of reviews erdem casts guienevere van seenus for their resort 2012 collection images. seen on a teal blue backdrop, the collection hosts a wide range of concepts all threaded through a common approach to style. brought to life through the imaginative mind of erdem moralioğlu, the erdem label is based in london, while the designer himself was born in montreal, canada. after completion of a masters degree in 2003, the erdem label quickly shot off in london, following a string of accolades from fashion’s most prestigious entities. in 2005, erdem was awarded the fashion fringe award, which followed with 2007’s swarovski british fashion council fashion enterprise award. in 2008, the label was awarded the BFC’s fashion award, in 2009 the fashion future award & just last year took the price for the british fashion council/vogue designer fashion fund award. all this & erdem was hailed as 1 of 1000 of the most influential people by the evening standard. for the resort pre-season, a refined direction is both represented & felt as the british based label clearly defines sharp tailoring & interesting design. use of floral print, navy lace & contrasts of red & orange are seen as the collection taps into a refined, modern direction. impressive, as yet, for a pre-season collection & im very excited to see what the lable has in store for the SS12 show season. solid set of design, sophisticated as ever.
imagesource | style