Tag: Karmen Pedaru

THE SPRING GUCCI CAMPAIGN

starring abbey lee kershaw, karmen pedaru & male model, greg newrat; mert + marcus return to serve up the spring gucci campaign. under the creative direction of frida giannini, the gucci brand has remained on point in it’s modern branding image. during tom ford’s reign, the image revitalization was seen as all things brown were turned black & all round design elements were transformed to square. this small instance of transformation for the brand drew the greatest form of reinvigoration for the label & allowed it to rise to a new tier in high fashion. after ford’s departure, i had wondered how giannini would transform the vision & overall presence of the company. now, with a few seasons successfully under her belt, i appreciate what she has done in allowing the brand to remain commercially visible in a sophisticated & modern form. the campaign conveys a powerful image of women in a beautiful setting, amdist glamourous furnishings & golden fixtures. each season, im always excited to see which gucci girl would make a cameo & this season, the label opted for two of their faves in the form of pedaru & kershaw.

kershaw has long been a favorite for the label, as a longtime contracted face for the label’s flora fragrance. her ability to draw a sense of familiarity among consumers with her image is what, i feel, is a secret to success for the label. amidst her range as a model, abbey has changed her appearance in going from her natural of brunette to a platinum blonde; which adds a sense of new to her involvement with the italian based label. kershaw has appeared for gucci, every season since the fall/winter campaign season of 2008- which totals to 10 campaigns in the last four years for one brand. an impressive feat for a model as campaigns are among the most coveted of contracts in the business. an evident favorite alongside her, though still a bit more recent in comparison to kershaw, is karmen pedaru- who makes her fourth season appearance for the label’s campaign. what i love of karmen is her intense gaze- both kershaw & karmen prove to be a powerful duo appearing as the only two females this season, sharing the same intense gaze in a number of the campaigns striking images. for the past couple of years & several seasons, gucci has choosen to go with multi-model casts & im happy to see them scaling that concept back a bit. the constant use of too many faces seems to overwhelm me, it almost filters out any individualized shine the models cast can get. heavily accented by gold & natural light with the same powerful eye’s we seen for their runway show, consistent vision is well represented for this season’s campaign. as the collection which marked gucci’s 90th anniversary, the collection hosted a range of architecturally inspired, art deco design elements which are beautifully represented in the campaigns own set. modern & refined, the campaign & collection are advertised beautifully for the spring & im sure that gucci will remain on top of their game in the high end market.

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my fascination with editorial

karmen pedaru for numéro

stunningly dark, karmen pedaru of ford models appears for issue 127 of numero thorugh the lens of greg kadel. i love when publications do a gold foiled masthead against a darkened cover shot. karmen has this heavy presence that is so stunning, she is the perfect girl for this cover, considering the styling elements. you may have recognized her through the gucci campaigns & most recently advertising for gucci’s cruise 2012 collection has surfaced in which pedaru is the star. while i love more than one fashion publication, i must say- numéro has some of the greatest covers & best editorial content. no shade to the vogue’s across the globe, but conde nast has a deeper foundation & much more established base as a commercial publication, which means they play the field with actresses & such. with numéro, there is a larger aspect of high end fashion as art that i feel coming through, consistently. recently, i took to the fashion forums & looked at numéro’s cover archive- in which is was surprised at how beautiful each cover was. cover shots are a major aspect of fashion publications because that basically the one shot to pull in consumers. numéro does it for me everytime, as they have so greatly demonstrated here. & let’s get into the ungaro torso/neck accessorie. sickening.

imagesource | tfs

abbey, anja, karmen, saskia + stella for numéro, september

karl lagerfeld doesn’t give a fuck when it comes to his faves; he’ll shoot them for every campaign, every cover & make space for them on the runways of chanel until they do something to fuck up their chances. this form of casting redundancy has become extremely boring to me & falls even more flat as karl continues to shoot in black & white. shot for the latest cover of numéro; abbey lee kershaw, anja rubik, karmen pedaru, saskia de brauw & icon, stella tenant all appear for this female five pack for september. while the image is not terrible, it does provide slight indication of the direction in which karl will likely go for the feature editorial; which is, for the most part, an extension of the cover. the fact that the bland contrast of usual suspects appears, the greyscaled images against a studio backdrop promise little to no real creative push- which is beyond disappointing. all this & we haven’t seen the issue. as much as i respect karl for what he’s done in the fashion game for what seems like forever, im hoping that he will somehow awake from this lull he’s been in. from his photography, to his collections for chanel- everything seems as dull as his black & whites. images & concepts are uninspired- im just expecting more. i suppose when you’re at that high a level, you can reach a creative peak.

imagesource | tfs

fall collezioni, milan: gucci

as a continuation of bold tones we seen from gucci during the spring, this season was an interesting one to say the least. throughout the collection we see a noticeable focus placed upon accessories, particularly with the addition of the shades, hats & handbags this season. i completely admire the fearlessness & strong  direction that was presented this fall by gucci. the collection is, no doubt, an extension of the wildly successful SS11 spring collection, which has already been seen numerous times on covers & proved to be a stunning addition to the spring campaign circuit. as natasha poly opened the show, gucci girls joan smalls & karmen pedaru followed; showcasing bouts of teal & blue which soon morphed into grey tones matched with fiery reds & yellows. near the finale of the collection, gowns were beautifully constructed with rose details & sheer textile, adding an air of delicacy to further balance the collection; which was weighed down by heavy coats, fur, leather & velvet. the collection is a strong representation of beauty & glamour according to frida giannini. in giannini’s work as creative director, a much more commercialized approach has been taken & this season, that is evident. i love the styling of the collection & recognize the thoughtful use of contrast & sophistication of each look. models walked the runway with a dark lip, sleek leather boots, sexy strapy heels & heels with metallic accents. the collection is glamour commercialized- nothing new or innovative is seen. while many have expressed a dislike for giannini’s style; revenue for the italian based fashion house has skyrocketed since she entered as head creative & im sure this collection will be warmly received from clientele, all around the globe; furthermore, there is no doubt in my mind that editorial content will come alive with this collection. though fun the set is, in many ways, stereotypical of how one would define glamour. it’s cheeky in some ways & in others a bit over the top- it’s no less thoughtful or uninspired than others we’ve seen. one aspect i find interesting, and think of more when looking at this collection; is the balance between creativity & marketability. it seems as though in fashion it’s one or the other, you create something wildly creative & run the risk of it not selling or create something you know will sell, only to be called a sell out by fashion kids gawking at what you’ve designed. no matter how you define the roles of fashion- just make it beautiful.     

imagesource | style.it

fall collections, new york: derek lam

as arizona muse opened the FW11 derek lam show, use of print, strict design lines & cleanly translated style was felt on the runway. i felt a sense of mod style in the clothes this season, in the piping used on the soft coats & the silhouettes that were created. beautiful use of wool & chic use of leather was seen in the collection as a bit more masculinity shined through the collections coats. as the collection progressed, the masculinity soon smoothed to feminine elegance as a dramatic set of gowns was seen worn by jourdan dunn, mirte maas, juju ivanyuk, aline weber, karlie kloss, joan smalls & jac. simple style was presented & still a powerful statment was made. modern interpretations of familar designs were seen particularly with the dresses of the collection & i loved the use of fur within the set. a solid direction of clean style in understated fashion.

imagesource | style

fall collections, new york: diane von furstenburg

a wide array of prints in a multitude of colors were seen on the runway for the FW11 DVF collection. relaxed dresses were seen with a transfixing mix of patterns. this season, i had gone into reviewing this collection expecting something young & fresh- along the lines of what we had seen for the past two seasons & i was a bit disappointed. i admire that many of the diane von furstenburg style signatures were represented but my expectation of the set was not met. i feel like many of the elements the were introduced this season have been seen by many other labels last season; i dont feel any real sense of new. in fashion, i really look for how design can affect- how is it moving you, how is style being reinterpreted, how is it being reinvented. karmen pedaru, joan smalls, tao okamoto & anais mali were spotted amongst this season’s cast but this set was a miss for me.

imagesource | style

runway video: dkny fall collection, new york