the american fashion house of calvin klein is, without a doubt, iconic. from the denim ads featuring brooke shields to the campaign introduction of kate moss to the world- brands like calvin klein are far & few. representing minimalistic appeal & structured designs, calvin klein in one fashion house that gives you undeniable chic & is distinctly american. in america, we have had a number of progressive events- the largest for the american public was the election of the first black president, barack obama. now with fashion houses representing for fashion capitals around the world, calvin klein, among others- represents an american market. the design house is known for controversial ads & its signature denim collections. but with all the perks of that reputation, you would think that such a fashion house would take it upon themselves to represent what we, here in america, are with a dedication to responsibility & moralistic value.
now take a look at the above image. the image was shot at the calvin klein presentation which took place on the 10th of this month. showcasing the summer/spring collection, we see a minimalistic chic & easy going style with a muted color palette & a muted model casting. take a look at the image, the only shots of color you see are the charcoal colored blazer & that one female model’s dark top. the castings are almost as white as the pedestals that are elevating the models. i found it odd that there were no castings of black or any colored models for this presentation. joudan dunn appeared alongside sigrid agren for the brands fall campaign & famed latina, eva mendes has appeared for the brands denim, body & fragrance collections this past year as well. one could blame the casting on the theme of the season, which showcases a muted palette. but still- there is a deep issue of concern because color, more importantly, individuals of color are not ornaments. its not about being edgy, you cant represent color because you think black models are the latest trend. minorities are now the majority & none of which are being represented in high end fashion. why hold a showcase that blocks representation of those who are such a mass majority of the population? one has to wonder about this on-going issue, i thought we were getting over this? images for the presentation were shot by greg kessler. the global creative director for calvin klein is kevin carrigan. styling for the SS10 presentation executed by jay massacret.